The introduction of the scheme and the uncertainty to sales that it brings couldn't come at a worse time for CCA as consumer tastes continue to turn to health and wellbeing products and away from
sugary carbonated soft drinks, of which CCA is over exposed.
Now he is expanding and is in early talks with supermarket chains about stocking the beverage in health food aisles, differentiating it from
sugary carbonated soft drinks such as Coca - Cola, Pepsi and Sprite.
Not exact matches
Coca - Cola is confident that Coke Life, the beverage giant's first new cola variety in seven years, will restore sales and volume growth to its beverage portfolio and the entire
carbonated soft drink category, which is under pressure as consumers shun
sugary drinks in favour of healthier beverages.