Cycling and running app Strava finds Glass well -
suited for its
users, who want real - time data on their workouts, said David Lorsch, vice president of
business development.
Furthermore, Google is already burdened with many other risks,
for instance: (1) increased competition from general purpose search engines and information services (page 7); (2) dependency on remaining competitive and providing value to advertisers (page 7); (3) being subject to increased regulatory scrutiny which may negatively impact
business (page 8); (4) being «regularly subject to claims,
suits, government investigations, and other proceedings that may result in adverse outcomes» (page 8); (5) «Privacy concerns relating to our technology could damage our reputation and deter current and potential
users from using our products and services» (page 12); (6) «Web spam and content farms could decrease our search quality, which could damage our reputation and deter our current and potential
users from using our products and services» (page 13); (7) «Internet access providers may be able to restrict, block, degrade, or charge
for access to certain of our products and services, which could lead to additional expenses and the loss of
users and advertisers» (page 16); (8) «New technologies could block online ads, which would harm our
business» (page 16).
Its «open architecture» a llows customization
for each client's
business, allowing
users to mix and match demographic and geographic database products to create a tailor - made system that best
suits their corporate requirements.