Even further savings can be had by switching to budget - tier
supermarket brand items, such as Smart Buy from Coles and Homebrand from Woolworths, although the quality and «look and feel» of the items may not be directly comparable to that of leading brands.
While there are minimal price promotions on
supermarket brand items, it still pays to shop around for leading brand items — we saved $ 15.56 (9 %) at Coles and $ 10.94 (6 %) at Woolworths on our leading brand basket, taking the effect of specials into account.
Identification of leading brands for each item was done in consultation with the Retail World Annual Report 2015, and the closest comparable
supermarket brand items were selected accordingly.
Not exact matches
One reason: A single percentage point shift in food and beverage sales from
branded items to house lines translates into a $ 5.5 billion gain in sales for the
supermarket chains, says Packaged Facts Publisher David Sprinkle.
One of the few genuine shops was a small
supermarket, selling typical, low - end domestic fare — duck necks, vacuum - packed chicken feet, potato chips, spicy tofu, beer, and frozen fish balls;
items that probably don't fit Liu's «
brand.»
The makers of the Pareup app recognized a basic problem in the food retail model: Many
supermarkets want to protect their
brands by getting rid of disfigured produce or
items that are approaching their «Best if used by» dates.
One in every four grocery
items now sold in Australia is a
supermarket -
brand product.
For our budget baskets we took our
supermarket brand baskets and substituted
items for budget versions where they were available.
If you live in Hong Kong like me, Quinoa Pops are not a common
supermarket item (I couldn't even find them on iherb) but I did eventually find this
brand at Just Green for HK$ 78 for a 120g box.
We took our
supermarket brand baskets and substituted
items for budget versions where they were available.
It's suggested that by impersonating a
branded item, phantom
brands can help counter the lingering perception, of some customers, that
supermarket brands are of lower quality.
Our full grocery basket consisted of 33
items, 28 of which were packaged products, either leading
brand or comparable
supermarket brand / budget
brand options (including beef mince, chicken breast fillets and eggs), with five fresh fruit and veg
items (apples, bananas, broccoli, carrots and potatoes) completing the list.
For example, you can save money by buying generic
brands instead of
brand - name
items — especially at the
supermarket.