The strength of using
supermarket sales data is that it reflects people's actual purchasing behaviour in the «real - world».
Not exact matches
LONDON Sainsbury's and Asda, the two British
supermarkets planning to merge, had the slowest
sales of the «big four» chains in the 12 weeks to April 22, market
data showed on Tuesday.
To do so, it needed better technology and
data, so the company is investing in a new point of
sale (POS) system, ECRS, for its
supermarket and liquor stores.
He also points out that scan
data from
supermarket sales is often used to quantify the U.S. market, but it only looks at a portion of the market (a portion of off - premise
sales).