Sentences with phrase «surpassed general trade»

Challenge: Create a book that, if possible, surpassed general trade book standards, while at the same time communicating Professor Barry's forceful argument for a «politics of empathy.»

Not exact matches

There is no doubt that certain brand name authors far outpace their publishers in recognition and attention stakes, but in general, for the vast majority of authors that is not the case, and even for those authors who do surpass their publisher, when the publisher can do such things more effectively, more efficiently and has a competitive advantage in doing them, the sensible thing to do is to trade some margin and let them do it.