Recently
surpassing baby boomers as the largest living generation, millennials have a significant amount of sway on the market and they are changing the way business is done.
Last week, the housing industry celebrated the latest NAR report that Millennials are finally making a move into housing,
surpassing Baby Boomers as the largest generational segment of homebuyers, and responsible for 36 % of home purchases in 2017.
Millennials are the biggest generation in U.S. history, even
surpassing baby boomers in numbers.
Earlier this year, millennials
surpassed baby boomers as the largest generation in America, and brands increasingly need to reflect their personalities as millennial households grow.
Millennials have
surpassed baby boomers as America's largest living generation and this group of tech - savvy, socially conscious consumers know what they want.
Still, in 2017, millennials officially
surpassed baby boomers as borrowers for high - end mortgages.
As of April of this year,
they surpassed baby boomers as the largest living population in the United States.
During his presentation, Richter pointed out that Millennials are expected to
surpass Baby Boomers in spending by 2018 and offered several key trends among this emerging customer base:
Millennials (Americans aged 18 — 36) have
surpassed the baby boomers as the generation with the largest purchasing power in today's economy.
As of 2015, Millennials
surpassed Baby Boomers as the largest generational group in America, and they now make up the largest group of home buyers.
The U.S. has about 75 million millennials — people born from 1980 and 1995 — a cohort expected this year to
surpass the baby boom generation in absolute numbers as immigrants swell the younger group and boomers die off, according to a January report by the Pew Research Center.
Some reports indicate that they have
surpassed baby boomers as the largest generational group in the United States.
Not exact matches
If you are wondering why all the hoopla about print books... millennials, the largest cohort ever,
surpassing even the
baby boomers, prefer print!
According to Pew Research Center, in early 2015, Millennials became the largest group in the U.S. workforce
surpassing members of Generation X and
Baby Boomers.