"Syndicated programs" refers to TV shows or radio programs that are produced by a company or individual and then sold to multiple TV or radio stations to air.
Full definition
If this is accepted as a valid attribute, the total audience
of syndicated programs increases to roughly 36 million people.
Because the major portion of current religious broadcasting is made up of
nationally syndicated programs, the pattern indicates market saturation by religious programs.
On the one hand, there are factors which suggest that this figure is too low as an estimate of the total audience
for syndicated programs.
(6) Assuming that there is a similar viewing pattern among viewers of other programs, this duplication could drop the total number of individuals who watch
syndicated programs by as much as 50 percent, or down to as low as 15 million.
While no figures are available to indicate the representativeness of the total fare on religious television, an analysis of the Broadcast Institute study and Nielsen figures indicates that these 12
top syndicated programs alone account for a large proportion of the total households reached by religious programs on television.
Given the increased diversity, selectivity, and competitiveness which cable brings in the choice of programs, it is unlikely that the movement of
syndicated programming into cable will bring about a radical increase in the audience of religious programs.
Of 339
syndicated programs ranked by Nielsen in November 1980 according to DMA ratings, the highest rating religious program, «Insight,» was only 174th on the list.
Paid - time, audience
supported syndicated programs, produced primarily by independent Protestant groups, supported by audience contributions, and aired on time purchased from individual local stations.
«Insight» was the only
top syndicated program to attract a representative audience in relation to age and sex variables.
As can be seen in column (5), the major broadcasters have been able to
syndicate their programs into most of the television markets in the country, providing in most cases better than 90 per cent coverage of the nation's television households.
There have been some small successes, like $ 25 million in commitments to Maiden Lane, a quasi-independent fund that primarily backs companies via AngelList's
syndicates program, which allows well - known individual investors to create pools of committed capital that gets invested on a deal - by - deal basis.
She appears regularly on
the syndicated program On the Money and Public Television's Nightly Business Report.
The general trend is for women over 50 to be the largest viewing group in the audience of
the syndicated programs.
However, while the cable audience may add some viewers to this total number, it is unlikely that it would increase the overall size of
the syndicated program audience substantially.
While this is a useful guide for calculation, there are some limitations in its accuracy as an absolute measure of the number of individual viewers of
syndicated programs.
Its counterpart within the same denomination was Christian Evangelizers Association, which produced
the syndicated program, «Revival Fires»; the program received financial support from church members across the country but cultivated audience support in addition.
Table 8.3 presents the audience figures for the ma) or
syndicated programs for the past seven years.
This change in the patterns of growth for the major
syndicated programs is reflected also in the patterns for combined audience both for the top 10 programs and for all syndicated programs, as shown in Table 8.4.
Recent Arbitron figures for February 1982 suggest that this swing may have returned the combined audience to the level of 1977, and that there has been a continued growth in the number of
syndicated programs, placing a greater competitive pressure on the larger programs.
The most substantial information available is on
syndicated programs, that is, by Nielsen definition, those programs that appear in five or more markets across the country.
Substantial information about the audiences of
syndicated programs is provided by the Nielsen figures.
King has not worked in TV enoughto improve substantially her technical skills, yet in her usual ambitious wayshe already envisions
a syndicated program of her own as a stage for women «ssports.
Their weekly radio chats became a nationally
syndicated program and gave listeners insight into the governor's thinking on policy and everyday issues.
Another winner, public radio host and producer Jad Abumrad, is one of the creative forces behind Radiolab, a nationally
syndicated program that often tackles science - related topics.
Dr. Friedman hosts
the syndicated program To Your Good Health Radio, which has changed the face of talk radio by incorporating entertainment, shock value, and solutions into everyday health and wellness issues.
«At a time when more than 30
syndicated programs have been developed by toy companies to promote their toy lines, there is little incentive for commercial stations to provide locally produced shows for young people,» said Peggy Charren, president of act.