Another way to look at that data is to note that people who specifically own e-reading devices (readers and tablets) are particularly likely to read e-books: 93 % of e-reader owners consume e-books on their traditional Kindle or Nook at least occasionally; 81 % of
tablet owners consume e-books on their tablet; 46 % of computer owners consume e-books on their computer; and 29 % of cell phone owners read e-books on their phone.
Nearly 3 out of 5
tablet owners consume news on their tablets.
Not exact matches
Although
tablet owners spend more time
consuming news than poking around on Facebook, they're reluctant to pay for news content.
Smartphone
owners who also have
tablets are much more likely to use their smartphones for
consuming news organization content than those who do not have
tablets, according to the latest mobile media survey from RJI.
56 % of
tablet owners use social networking services on their device, while 51 %
consume music and / or videos, and 46 % read ebooks.
Some of these ingestions are accidental, where a pet finds
tablet (s) and
consumes them; but sometimes these medications are administered by well - meaning
owners to their pets.