The polled nations with the largest proportion of tablet owners, as a percentage of their total online population, were the Netherlands, with 20 per cent
tablet penetration in 2012; Spain with 18 per cent; Italy with 16 per cent; and the U.K. with 15 per cent.
They understand that when mobile device and
tablet penetration in a given country reaches a certain threshold, subscriber demand for high - quality indoor reception spikes and the carriers have to respond.
Not exact matches
Greater digitization and mass adoption of smartphones and
tablets is further facilitating the
penetration of wearable devices
in the classroom.
Newspapers and magazines are struggling to keep their heads above water, not just due to the rise
in tablet penetration that has made more consumers turn to their devices for reading material, but also thanks to the abundance of free information available all day long on search engines and websites.
Sure the smaller screen of a smartphone can't make up for the all the fun that the site provides for when viewed
in a bigger display of a PC or even a
tablet, though nevertheless, its availability
in a smartphone provides a greater
penetration than that was possible when it was exclusive to web browsers to be viewed on PCs.
While
in the developing world it expects
tablet penetration rates to remain under a quarter (25 %)
in aggregate by 2017, although it expects certain «wealthier Asian markets» — such as Singapore and South Korea — to feature
tablets as established, «universal computing tools» by then.
But while some are using the numbers to deflate the hype around slates, the big growth of a new product category along with a recent spike
in the
penetration of e-readers, suggests a bright future for
tablets.
Nielsen said Wednesday that
tablet penetration is just under five percent, which helps put the buzz around
tablets in some proper perspective.
Now with Brian Krzanich at the helm, we hear the same bold predictions of serious market
penetration in relation to entry - level
tablets.
> Smartphone and
Tablet Sales: While it's difficult to pin down smartphone
penetration, it's known that 28 % of the phones imported into Peru
in 2012 were smartphones, double the amount imported
in 2011.
The report presents 145 pages of data and commentary on a broad range of eBook issues, including: spending on eBooks
in 2010 and anticipated spending for 2011; use levels of various kinds of eBooks; market
penetration by various specific eBook publishers; extent of use of aggregators vs offering by specific publishers; purchasing of individual titles; use of various channels of distribution such as traditional book jobbers and leading retail / internet based booksellers; use of eBooks
in course reserves and interlibrary loan; impact of eBooks on print book spending; use of eBooks
in integrated search; price increases for eBooks; contract renewal rates for eBooks; use of special eBook platforms for smartphones and
tablet computers; spending plans and current use of eBook reader such as Nook, Reader and Kindle; the role played by library consortia
in eBooks; Continue reading Primary Research Group releases Library Use of eBooks 2011 Edition →
However,
tablet devices are expected to make it big
in the country
in the coming years, predicted as it is to reach market
penetration of 78 percent by 2018 from a rather modest 44 percent
in 2013.
He left a chink
in the armor that competitors are using to prevent the iPad from establishing an unbeatable lead and market -
penetration as THE
tablet.
If Apple does launch a less expensive
tablet in the run - up to the holiday season, that could also significantly boost the
penetration of
tablets, making them an even more important outlet for movies and TV programming.
«Since the competitive
tablet industry has already established products such as Apple's iPad and Google's Android
tablets, Windows 8 faces strong headwinds as it tries to increase market
penetration,» the firm said
in a note.
The study, conducted
in the summer and early fall of 2011, assessed the
penetration of
tablets and the general activities people use their
tablets for across a representative sample of the U.S. population.
In regions with high PC
penetration rates, however, it expects
tablets to continue to take market share from the netbook and ultraportable segment.
«Mobile gaming is on a steep incline, and we'll continue to see aggressive global expansion of games, increased
penetration and usage, faster phones and
tablets, and better graphics
in games that will entice even PC and console gamers.»