If they work the same as the desktop versions and are integrated with them, «they should expand Zynga's addressable market as smartphone and
tablet penetration increases,» he told the E-Commerce Times.
Not exact matches
«As mobile gaming expands with
increased smartphone and
tablet penetration, we're seeing a very broad and diverse audience develop for mobile gaming, with women comprising 68 % of mobile gamers who play on their smartphone or
tablet for at least an hour each day,» said Anders Evju, the CEO of PlayPhone.
The report presents 145 pages of data and commentary on a broad range of eBook issues, including: spending on eBooks in 2010 and anticipated spending for 2011; use levels of various kinds of eBooks; market
penetration by various specific eBook publishers; extent of use of aggregators vs offering by specific publishers; purchasing of individual titles; use of various channels of distribution such as traditional book jobbers and leading retail / internet based booksellers; use of eBooks in course reserves and interlibrary loan; impact of eBooks on print book spending; use of eBooks in integrated search; price
increases for eBooks; contract renewal rates for eBooks; use of special eBook platforms for smartphones and
tablet computers; spending plans and current use of eBook reader such as Nook, Reader and Kindle; the role played by library consortia in eBooks; Continue reading Primary Research Group releases Library Use of eBooks 2011 Edition →
«Since the competitive
tablet industry has already established products such as Apple's iPad and Google's Android
tablets, Windows 8 faces strong headwinds as it tries to
increase market
penetration,» the firm said in a note.
This substantial growth is expected due to the
increased penetration of the Internet and extensive use of mobile devices such as smartphones and
tablets.
«Mobile gaming is on a steep incline, and we'll continue to see aggressive global expansion of games,
increased penetration and usage, faster phones and
tablets, and better graphics in games that will entice even PC and console gamers.»