Apple released iPad Air and iPad Mini with Retina display in October last year, following the traditional
tablet upgrade cycle of the Cupertino company.
Not exact matches
Analyst firms have previously attributed the spiraling
tablet market to factors like the rise of oversized smartphones known as phablets, a lack of innovative products, and longer
upgrade cycles for consumers, if they
upgrade at all.
E-Readers are for the most part, immune to the same sort of
upgrade cycle we see with smartphones and
tablets.
A longer
upgrade cycle will also hurt shipments, since many consumers prefer to spend their money on new smartphones or laptops instead of
tablets, which are mainly used for social networking, web browsing, and other lightweight applications that don't require a better processor every year.
Android
tablets have very short OS life
cycles and have on average 1 1/2 years of OS
upgrade support from the manufacturers, though there are some notable exceptions... more...
Unlike smartphones,
tablet owners may hold on to their devices longer and may not follow the annual or bi-annual
upgrade cycles.
Assuming that Apple maintains its
tablet -
upgrade cycle, we can expect to see the new slate in the spring (the iPad and iPad 2 each shipped in the spring).
Hopefully, of course, that's just an outside estimate: after all, ASUS isn't known for saddling its
tablets with heavily customized skins, which can bog down the
upgrade cycle.
With the introduction of the iPad, nobody was sure how often users would want to
upgrade their
tablets — would the pattern be closer to a smartphone or an elongated
cycle, more reminiscent of laptop usage
cycles?
In addition, Microsoft has faced challenges and its earnings are impacted by the slower
upgrade cycle and substitute demand for
tablets.
Instead of following phone
upgrade cycles,
tablets may more closely mirror PC
upgrades, which are often more than two - year
cycles.
The recent slump in
tablet sales also makes sense if you accept that older people have longer
upgrade cycles than younger people.
Tablet sales aren't in the doldrums, exactly, but their growth has evaporated in the face of a range of factors, from bigger smartphones to longer - than - expected
upgrade cycles.
With the
tablet market slowing down, and
upgrade cycles being so long, Apple could perhaps have been forgiven for focussing mostly on its laptop - challenging Pro series.