Making assumptions on whether the iPad can continue on maintaining its lead in the overall
tablet web traffic share would be a rather tough job.
Microsoft's Surface is a bit slow out the starting gate according to
tablet web traffic share numbers from mobile advertising network Chitika, which measures tens of millions of impressions coming fro
Not exact matches
«Surface users generate a slightly greater
share of their total
Web traffic during working hours as compared to iPad or Android
tablet users,» the Chitika report said.
In its most recent study, it found that the iPad's
share of U.S. and Canadian
tablet Web traffic has increased by three percentage points, from 81.3 % in April, to 84.3 % in June.
Surface users generated more
tablet traffic than all Google Nexus
tablet users following the holiday, making Microsoft the fourth - largest source of continental
tablet Web traffic should it maintain the lion's
share of this latest
share growth.
The MS
tablet, which debuted on October 26, has just 0.13 percent of overall
web traffic share according to a study conducted between November 12 and 18.
Since April, the
shares of North American
tablet web traffic from iPads and Kindle Fires has increased by 0.8 and 1.2 points, respectively, according to new data compiled by Chitika Insights.
It seems every week or so, someone releases a statistic related to android
tablets market
share,
web traffic, sales figures, etc..
Looking forward, Chitika believes that Apple's
share of
Web traffic will decline to be more in line with the iPad's
share of the
tablet market.
Kindle Fire hasn't lost any
share, but Barnes & Noble's Nook
share increased to 0.85 percent of
tablet Web traffic, enough for... sixth place.
Chitika's report for July shows Apple still enjoying a 78 percent
share of
web traffic coming from
tablets into Chitika's ad network.
Chitika's
web traffic report has always shown Apple dominating
web traffic by a far higher degree than
tablet ownership market
share would dictate.
The iPad still has by far the largest
share of
tablet web traffic, with nearly 79 % of the market, but Amazon's Kindle Fire nearly doubled its
share in December to 7.5 %.
Meanwhile, Samsung
tablets have nearly doubled their
web traffic share to 8.3 percent in the first week of April 2014 from 4.7 percent in the same time period a year ago.
Evans also wonders aloud why, when iPad sales are quite clearly being outpaced by Android
tablet sales, does Apple always own the lion's
share of
tablet web traffic?