It makes little sense to engage
tactics like blogs and social networking without a strategy to measure the end result of those efforts.
Bored of reading yet another «Best Link Building Techniques for 2012» article that includes
tactics like blog commenting and directory submissions?
Not exact matches
Garrett Moon of CoSchedule shows you how to optimize your content to drive growth with
tactics like gamifying your
blog and testing share button positions.
If you'd
like to learn more about the long - term impact of blogging and how to reap even more benefits from the
blog posts that are ranking in organic search for your business, check out this
blog post, «The Blogging
Tactic No One Is Talking About: Optimizing the Past».
It may take time before a new SMB's
blog becomes the go - to authority on a given topic, but weave in some of these
tactics alongside creating a robust editorial calendar and using tools
like Marketing Cloud to track the results of everything you publish.
Common
tactics include things
like creating 5 versions of an ebook using different keywords in the titles and changing up examples or deconstructing a large white paper into 15
blog posts covering uber - niche topics.
I
like it when people discuss
tactics, give out useful information cos people come to the
blog to get informed as well.
While one could argue it was due to the fact that they played their first few games away from home (owing to Athletics commitments for the London Stadium), WHUFC fan
blogs like this one have indicated that Bilic's
tactics have sometimes left much to be desired - for example playing Javier Hernandez on the wing instead of utilising his real potential at centre forward.
It's not as hard as you think: creating a good
blog is time consuming but it's getting easier and easier with tools
like Technorati helping you raise your profile, Windows Live Writer making it as easy to
blog as write a Word document, You control the message: Steve attended a great seminar with Matthew Stibbe about how to write well (I've got lots to learn) and one thing that Steve took away is that ad agencies, PR companies and those kind of
tactics have their place but often dilute your core message with marketing doublespeak.
Your white paper will be promoted through a variety of
tactics like social media posts, SlideShare presentations,
blog content and paid search advertising.
Hosting a
blog carnival has always been a solid web - marketing
tactic, but
like most things that work well in the online space, isn't always easy to pinpoint why.
They are not hesitant to get their hands dirty with
tactics like posting on social media or trying to start their own legal
blog.
Croakey addressed these issues in the context of Big Food this past fortnight, with a
blog post from Cancer Council Victoria CEO Todd Harper calling out the health washing
tactics of companies
like Coca Cola and arguing that they shouldn't get to sugar coat their image by aligning themselves with health promoting organisations.