Not exact matches
Set aside a small AdWords budget to help find long
tail keywords that
convert.
You're right that long -
tail keywords can
convert better.
Generally, visitors who search for descriptive long -
tail keywords are more qualified and hence
convert better compared to those coming from generic searches.
If your law firm's site is getting respectable traffic but having trouble
converting that traffic into new clients, creating more content designed around long -
tail keywords could be the piece of the puzzle you're missing.
As a result, long -
tail keyword traffic often
convert into leads and clients at a much higher rate.