The best way to optimize a law firm website or blog for long - tail searches is to use software that will allow you to insert unique long -
tail keywords into the page title, meta description, headers and image alt text of each individual page on your website or blog.
As I have noted numerous times in the past, the search engine «broad matching» algorithms have gotten increasingly better at aggregating
tail keywords into the same auctions with head terms.
Make sure to use Keyword Planner to check the popularity and sale probability of your possible keywords (pay attention to the Adwords CPC value), and be sure to inject your high - probability long
tail keywords into your content.
If you haven't started integrating long
tail keywords into your keyword research strategy or you're not sure it's the right move for your site, here's the what, why, and how of long tail search.
Also it is quite hard work to massage all those long
tail keywords into a form that Google Adwords can use.
Not exact matches
The fact is that nothing is really going to change in the way that we pursue the almighty ranking, with the possible exception of the resurgence of the long
tail keyword, which was working its way back
into our hearts anyway.
You can feed in hundreds or thousands of potential
keywords (e.g. from Google suggest or Webmaster tools) at one end and get a long
tail Adwords campaign (nicely categorized
into adgroups) out at the other end.
So I input the
keyword «blogging»
into it and I search for a better long
tail variation.
Good long
tail keywords should have a minimum monthly search volume of 50 and when you type them
into Google there should be no more than 200,000 results.
With custom tags, you can organize
keyword lists
into categories such as opportunity, long -
tail or work - in - progress.
On the other hand, if you enter your main niche topic (e.g. content marketing, blogging, weight loss)
into a
keyword tool like UberSuggest, you'll be given literally hundreds of long
tail keywords.
LTKs will take you away from the page # 1 feeding frenzy of direct
keywords and
into the calmer waters of the long
tail.
It's refreshing to see someone go
into detail around the subject and take a measured approach instead of simply advocating a random list of long
tail keywords that never provide the traffic they promise.
That's how we've got
into the Top 3 of Google search results with the phrase «long
tail keyword tool».
Often, getting
into the Top 10 of Google search results with a long
tail keyword is as easy, as just writing an article or publishing a landing page optimized for that specific
keyword.
First, with long -
tail keywords, it's much easier to get your target market's attention because there's less competition.Plug «New York personal injury lawyer»
into Google and you get 1.38 million results.
If your law firm's site is getting respectable traffic but having trouble converting that traffic
into new clients, creating more content designed around long -
tail keywords could be the piece of the puzzle you're missing.
As a result, long -
tail keyword traffic often convert
into leads and clients at a much higher rate.