Focusing on long -
tail keywords means less competition.
Not exact matches
It
means an even lower focus on short, core
keywords, and a higher focus on long -
tail keywords and on conversational, colloquial types of searches.
And that
means that not only is your page going to rank quicker and more easily for long
tail keywords, it also
means that the searcher who finds your page is much closer to making a purchase.
On the effect long -
tail content creation has had on his inbound marketing strategy, he says, «Long -
tail keywords sound scary to some people, but it just
means you're targeting a niche audience who is a more qualified website visitor than someone who searches «refrigerator.»