MSNBC identifies two key benefits to optimizing your website or blog for long -
tail search phrases.
Not exact matches
Ardath uses the AdWords Keyword Planner to look at long -
tail phrases and
search volumes.
Not only it's more attractive, your post also get a higher chance of landing in the first pages in the
search results since it's more specific and there's less competition for the latter
phrase (a.k.a long
tail keywords) than the former.
Long
tail keywords are keywords or key
phrases that are more specific — and usually longer — than more commonly
searched for keywords.
Using long
tail keyword
phrase variations of competitive
search terms is also a valuable strategy for getting your website to become an authority on a particular keyword topic.
For instance, a brand that only focuses on one primary keyword, with many variations of subsequent long -
tail keyword
phrases, will likely not be affected by this new way of processing
search results.
Pages with long
tail keyword
phrases may benefit from
search engines creating the description automatically.
Long
Tail Keyword — An uncommon or infrequently
searched keyword, typically with two or more words in the
phrase.
Numerous studies in the SEO industry confirm that long
tail keywords make up more than 70 % of all
searches performed on the web, with only 30 % left for the generic 1 - or 2 - word
phrases.
Since Keyword Tool Dominator is leveraging the Autocomplete databases from Google, Amazon, Bing, and eBay you can find hundreds of great long
tail keyword
phrases from just one
search term.
That's how we've got into the Top 3 of Google
search results with the
phrase «long
tail keyword tool».
Head terms are broader and likely bring in a lot of
search volume, while long -
tail phrases get your ads in front of a highly targeted audience — so it's good to include both in your campaigns.
In short, long
tail keywords are
search phrases that contain 3 or more words.
«very long
phrases and very low volume keywords well down the long
tail are not necessarily an advantage to a marketer, as they don't reflect how «real users» normally
search.
Since the OkCupid A-List outbound link is often triggered, writing more content about OkCupid A-List would help optimize Top Romp's SEO and rank for long -
tail keywords, which are specific
search phrases containing more than one word.
One obvious way to reduce the incidence of bad results would be for the iTunes
search engine to allow users to
search on an exact
phrase by enclosing it in quotes, as Google does, but that doesn't seem to be the case (at least, I got the same funny results when I put «Fairy
Tail» in quotes).
Whatever the
phrase, the dog quickly goes into
search mode with his or her snout on the ground and
tail wagging in the air.
Ratchet up relevancy: New semantic
search algorithms can decipher entire
phrases, or long -
tail keywords, to serve up the most relevant information to the user.