In fact, most lawyers are shocked to learn that aggregate long -
tail search volume greatly exceeds the volume for the «handful» of head terms they believe potential clients use to find lawyers like themselves.
Not exact matches
Though Google keywords planner don't show much
search volume and even no
search volume for some long
tail keywords, but i think they are much for bringing quality traffic..
This is important because you still want the long -
tail variations to have a decent
search volume.
Ardath uses the AdWords Keyword Planner to look at long -
tail phrases and
search volumes.
KWFinder is a keyword research tool to find you hundreds of long -
tail keywords with high
search volume and low SEO difficulty.
Try to find some long -
tail keywords with lots of
search volume and low competition, such as «Air Jordan Black».
Target long
tail keywords with a high
search volume.
# 1: Target long
tail keywords Research what long
tail keywords (more specific keywords comprising of four or more words) have a good
search volume and focus some of your content on these.
SEOs used to be able gauge
search volume for large, «head» terms (e.g. «jeans») compared to medium terms (e.g. «women's jeans) compared to «long
tail» terms (e.g. «women's boot cut blue jeans»).
When you start your seed keyword research, you can enter the maximum number of long
tail keywords you want returned, the minimum and maximum monthly
search volume (I suggest min of 50 and max of 500).
Good long
tail keywords should have a minimum monthly
search volume of 50 and when you type them into Google there should be no more than 200,000 results.
Or you could target keywords with low
search volume that are easy to rank for — typically long -
tail keywords, which do drive highly qualified traffic — but never see that big win that comes from ranking for a hugely important head term with tons of traffic.
Although the
search volume on individual long
tail keywords is far less than it is for head keywords, about 80 % of all
searches are for long
tail keywords, as the people at Moz show in this graph:
Very simply, I use KWFinder to find long
tail keywords with
search volume between 50 and 500 and with keyword difficulty of 39 or less.
(I have written in more detail about DSAs and the various targeting types in a previous article, «Capitalize on
volume and long
tail in Q4 with Dynamic
Search Ads `.)
Yale Appliance's Sheinkopf started targeting long
tail keywords in his blog posts when he realized the important term «counter depth refrigerator,» with a monthly
search volume of 8,700, was more valuable to him than purchasing listing positions through PPC for terms like «refrigerator.»
Another thing with the long
tail keywords is the lack of
search volume.
If you want to grow your organic traffic for items related to «tea» I would suggest finding other high
search volume concepts closely related to the topic, such as types of teas, tea leaves, infusers, cultural practices or differences, etc... the idea being to build content containing keywords, and more importantly semantic relationships around the topic of «tea,» with the end goal being to broaden the relational authority your website has for more long -
tail keywords.
I always use Google Keyword Planner to check the keyword
search volume and Long
Tail Pro for keyword competition score.
Head terms are broader and likely bring in a lot of
search volume, while long -
tail phrases get your ads in front of a highly targeted audience — so it's good to include both in your campaigns.
«very long phrases and very low
volume keywords well down the long
tail are not necessarily an advantage to a marketer, as they don't reflect how «real users» normally
search.
Long
Tail Pro shows the
search volume under «local
searches» for how many times each month people are
searching for these terms on Google.
Another example of a long -
tail keyword would be something like «how to file for divorce in Los Angeles» that would have a decent
search volume.
You'll get a list of related keyword suggestions, including long -
tail keyword variations, as well as their Google
search volume.
If a long -
tail keyword includes a substring that, in its turn, is a high -
search volume competitive keyword, chances are that you will not gain much benefit from using this keyword in your advertising campaign.