Not exact matches
«Automated, accurate, and cheap personality assessment tools could affect society in many ways: marketing
messages could be
tailored to users» personalities; recruiters could better match candidates with jobs
based on their personality; products and services could adjust their behavior to best match their users» characters and changing moods; and scientists could collect personality data without burdening participants with lengthy questionnaires.
Through customer segmentation, we can identify the most loyal customers
based on their spending or number of orders and then we can
tailor our
messaging.
The «psychographic» picture Cambridge ostensibly provides to a campaign is the ability to
tailor a specific
message based on personality type — angry, fearful, optimistic and so forth — rather than simply aiming ads at voters from likely convivial candidates.
There are six available modules that can also be combined with the
base package to build a more
tailored support solution, these are: • Vision and Strategy — quarterly consultancy from Stone Group and Stone's Education Specialists on how to integrate ICT into the school's plan • Security — complete back - up solution and anti-virus software • Engagement — technical or pedagogy focused training for staff to maximise benefits and return on investment • Monitoring — proactive remote monitoring service, in combination with helpdesk support • On - site service — regular visits from a dedicated Stone Group technician to provide hands on help and support • Communication — enabling primary schools to benefit from the latest email, instant
message, voice, and video communication and collaboration tools.
«By combining advanced data analytics with psychological research
based off the five factor model for gauging personality traits, OCEAN, Cambridge Analytica helped the campaign identify likely pro-Cruz caucus voters and reach out to them with
messages tailored to resonate specifically with their personality types,» stated the press release.
I had a harder time imagining how a campaign would
tailor its
messaging about a candidate
based on the awareness that I was likely to be an «Individualistic and Imaginative Type.»
The «psychographic» picture Cambridge ostensibly provides to a campaign is the ability to
tailor a specific
message based on personality type — angry, fearful, optimistic and so forth — rather than simply aiming ads at voters from likely convivial candidates.
It aims to help political parties target voters with
tailored messaging,
based on information gleaned from a variety of sources.
They are targeting individual customers with
tailored messages likely to appeal to them
based on their shopping patterns and other demographics.