They are targeting individual customers with
tailored messages likely to appeal to them based on their shopping patterns and other demographics.
Not exact matches
According to a new University of Georgia study, bed sharing can
likely be decreased if public health officials
tailor messaging to their unique population.
The «psychographic» picture Cambridge ostensibly provides to a campaign is the ability to
tailor a specific
message based on personality type — angry, fearful, optimistic and so forth — rather than simply aiming ads at voters from
likely convivial candidates.
To be effective, we will
likely need to
tailor persuasive
messages to appeal to the consequences people value.»
«By combining advanced data analytics with psychological research based off the five factor model for gauging personality traits, OCEAN, Cambridge Analytica helped the campaign identify
likely pro-Cruz caucus voters and reach out to them with
messages tailored to resonate specifically with their personality types,» stated the press release.
I had a harder time imagining how a campaign would
tailor its
messaging about a candidate based on the awareness that I was
likely to be an «Individualistic and Imaginative Type.»
The «psychographic» picture Cambridge ostensibly provides to a campaign is the ability to
tailor a specific
message based on personality type — angry, fearful, optimistic and so forth — rather than simply aiming ads at voters from
likely convivial candidates.