LYNN NEARY: During the Great Depression, publishers were looking for a way to encourage booksellers to buy more books and to
take a chance on unknown authors.
So no one was willing to
take a chance on an unknown author.
By offering books on KU, you lower the barrier for potential readers to
take a chance on an unknown author.
I'm with you on the thought that readers will be more likely to
take a chance on an unknown author when the price is below that $ 5 mark.
Literary agents don't often
take a chance on an unknown author, even if your book is already in print.
We're able to do this because requests from book publishing companies like ours are looked upon more favorably than
taking a chance on an unknown author.
If I'm
taking a chance on an unknown author whose book has caught my eye for whatever factor, I'm more likely to purchase that book if the price is lower.
It would lift all boats on the same tide if readers knew they could
take a chance on an unknown author and be assured of some semblance of quality.
All indie authors face the same struggle of convincing people to
take a chance on an unknown author: why should readers care about this story you've written?
Publishers wanted to encourage booksellers to buy more books and
take a chance on unknown authors, so they stupidly started allowing stores to return unsold inventory for a refund.
Not exact matches
The theory being readers will
take a
chance on a free book by an
unknown or little known
author which they may not otherwise consider.
The days of royalty presses
taking risks
on unknown authors have changed dramatically, so indie
authors have opted to
take their own
chances.
I was a new and
unknown author and precious few readers were willing to
take a
chance on my books.
If you are an
unknown author, getting a notable leader in your field to write your foreword is essential if you want to get readers to
take a
chance on you and buy your book.
I've long wondered if some publishing houses could
take more
chances on unknown authors by offering no advances?
From a fact - based, marketing research perspective, it makes sense to start off with prices low enough to give people a reason to
take a
chance on a new,
unknown author.