59 %
of respondents use social media to «vent» about a customer
care experience 72 %
of respondents research companies» customer
care online prior to purchasing at least sometimes 84 %
of respondents consider the quality
of customer
care at least sometimes in their decision to do
business with a company 74 % choose companies / brands based on others» customer
care experiences shared online 81 % believe that blogs, online rating systems and discussion forums can give consumers a greater voice regarding customer careless than 33 % believe that
businesses take customers» opinions
seriously
Beyond the monetary compensation that can be awarded (which can help victims obtain necessary
care and assist with pain and suffering), this type
of litigation also compels
businesses and property owners to
take seriously the safety
of those on site, ultimately driving down the risk.