Not exact matches
Again, note that I'm not mad
about the
ebook pricing dispute, and did not
take sides at any point.
For a look back at the history of Apple negotiating with book publishers and a little more on how the agency model came
about, I recommend this WSJ article from 2010 and Michael Cader at Publishers Marketplace's look at how the introduction of the iPad gave publishers «the opportunity to change the basic selling terms of
ebooks with at least one major trading partner in a way that lets [them]
take back control of
pricing and reassert their vision of the value of an electronic version of a book.»
If you want to read more
about the existing business models in the
ebook industry,
take a look at our previous blog post here, where we discussed
ebook pricing models in greater detail.
A couple weeks ago I posted
about Amazon Warehouse Deals offering the 9.7 - inch Kindle DX, open - box units, for 20 % off,
taking the final
price down to a mere $ 103, which is a crazy low
price for a 9.7 - inch E Ink
ebook reader, even if it is outdated.
I would
take that as solid directional confirmation of Amazon's recent claims
about optimal
ebook pricing strategy.
I've written
about this more here, but the point is that publishers» adoption of agency
pricing happened as the
ebook market was
taking off, and was in response to those market changes.