Not exact matches
How they see you deal
with and
talk about peers, partners, team members and
customers tells them what the real rules of conduct are for
customer service.
In this hangout, editorial director Ray Hennessey
talks with branding and
customer experience experts Karen Leland of Sterling Marketing Group and Brad Smith of Sage North America
about how to come back when your company's reputation takes a hit.
I spend a lot of time
with startups, and I hear many companies
talk about their approach to sales and their interactions
with customers.
In a recent Google Hangout, Entrepreneur.com's editorial director Ray Hennessey
talked with branding expert Karen Leland and Brad Smith, EVP of
customer experience at Sage North America,
about the importance of building something that lasts.
But as a company grows and after you've hired a marketing team the CEO needs to make sure his or her message is planned, synchronized
with other activities in the company and designed to be released when the organization is ready to respond (such as having sales teams ready to
talk about the announcement,
customer service being ready to handle in - bound questions and certainly for a board to be synchronized).
She'll be
talking on Saturday
about how to wed
customers to your brand instead
with better loyalty - building programs.
After everything else fails,
customers simply go
with names that they trust or hear others
talking about passionately.
When show attendees walk up, you can introduce them to your
customers, who can
talk about their experience
with your solution.
Engagement was also meaningful because reps were able to
talk with customers about the business challenges they were facing.
Or worse, you're
talking with a long - term
customer and he tells you
about a conversation
with your competitor that doesn't accurately reflect the situation?
Thompson has
talked a lot
about engaging younger
customers through mobile and other technology, but if you don't give them something that more closely aligns
with what they want to order, it doesn't matter if they're buying it on their iPhone or iPad or using Apple Pay.
Sit down and
talk to them
about how they interact
with your products or services, and use that feedback to continually improve the
customer experience.
Customer obsession is a phrase that's popping up more and more at JPMorgan,
with CFO Marianne Lake
talking at length at the bank's investor day
about the bank's efforts to «delight» its
customers.
About two years ago, as dPoint's sales team talked with European and Asian customers about problem of dealing with hefty shipping costs, one customer suggested that the firm should think about licensing the machines that manufacture the frames — in effect, outsourcing production to dPoint's cli
About two years ago, as dPoint's sales team
talked with European and Asian
customers about problem of dealing with hefty shipping costs, one customer suggested that the firm should think about licensing the machines that manufacture the frames — in effect, outsourcing production to dPoint's cli
about problem of dealing
with hefty shipping costs, one
customer suggested that the firm should think
about licensing the machines that manufacture the frames — in effect, outsourcing production to dPoint's cli
about licensing the machines that manufacture the frames — in effect, outsourcing production to dPoint's clients.
Your
customers are going to
talk about their experience
with your brand.
In my book
with Travis Wright, Digital Sense, we wrote at length
about how any business can easily architect their software solutions to more effectively deliver on
customer experience and growth — and
talked about it at CES earlier this month:
If
customers talk about the amount of money or time they saved by doing business
with you, find out exactly how much they saved, and ask them to include those figures in their testimonials.
The Wall Street Journal reported on Monday that Amazon was
talking about partnering
with J.P. Morgan and others to offer its
customers a low cost, checking account type of product that would appeal to younger and perhaps lower income people who don't have traditional bank accounts.
I was on a call
with a client the other day
talking about ways to improve the experience they deliver to
customers.
One minute you're on the phone
with a
customer, and the next minute you're
talking to a radio station
about your advertising.
Even if you really want to bend over backward for your
customer, if you mix statements
about commitment
with statements that say what the
customer's not allowed to do, the
customer is going to see your «commitment» as a farce, corporate jargon, just a way to save face, or all
talk and no action.
Talk to them
about how they've worked
with customers to get their stories out, and ask them for specific examples of creative campaigns they've executed in the past.
Talk to existing
customers, suppliers and vendors
about their relationships
with the business.
Amazon cloud execs can sometimes seem a tad sanctimonious when they
talk about how their business goals completely align
with the greater
customer good, but one thing that Andy Jassy said Wednesday resonates, especially in light of reports later that day that Dell is considering a purchase of EMC in what would be a massive $ 50 billion deal.
Ahura has responded to nervous times by reassuring prospects of its continued health —
talking at length
about products in development and sometimes sharing its financials
with customers.
Rather than picking up the phone and
talking with a company
about their own services,
customers are able to go online and find much more informative, unbiased data.
«I went down to Las Vegas and spent a day
with Tony Hsieh, the CEO of Zappos, and we
talked about building this
customer - centric model that allowed
customers to try a product risk - free,
with free shipping and a 365 - day guarantee,» he says.
Your
customers are going to
talk with their friends and family, so give your
customers something «wow» to
talk about.
At higher levels of development, some SaaS companies start earning more
customers simply because they have so many existing
customers talking about them and working
with them on a regular basis.
«Everything
about the experience is unique, from the way the
customers physically interact
with the fragrance to how the editors
talk to the
customers.
Yelp, the reviews site for local businesses, is a common place for
customers to
talk about their experiences, and business owners often engage
with people there.
The timing of directly reaching out to the
customer is more difficult to achieve
with email but this can at least be tackled by
customer segmentation which we will
talk about shortly.
Audiences walk away
with relevant and actionable ideas: how to develop (or refine) products or services based on feedback from
customers or events in the marketplace; how to engage when people are eager to do business; how to make speed and agility a competitive weapon; how to get the media
talking about you; and much more.
We do get a lot of
customer feedback to make sure that we're appropriately priced across our whole menu, and the great news is as you think
about what we
talked about on our brand health metric Worth What You Pay, we're making great progress on that front, but that's really generated on the yields
with the 4 for $ 4, and what we need to do is make sure that the
customer feels that our core and LTO items are appropriately priced for the value that we're providing, and that's not just what you put into the food, but that's what you create as the total
customer experience to make sure they feel good, that it's worth what they pay.
John G. Stumpf, CEO of Wells Fargo & Co., said on a Jan. 14 conference call
with analysts that he is «hearing more, when I
talk with customers,
about their interest in building something, adding something, investing in something.»
Of course, we do always
talk about — we always usually get asked
about profitability and it is a very hard service to deliver and make money on, but we know
customers love it and we're in a great position to do this because of our long - term approach, our drive of greater efficiencies and our proximity to the
customer with our vast global FC network,» noted Brian T. Olsavsky Amazon's CFO.
Yet, we know from
talking with our
customers most don't even think
about it.
She prefers
talking instead
about the roughly 70 percent savings that Brandless says it provides
customers compared
with more established brands of similar quality, whose goods are usually purchased on retail shelves.
When speaking
with customer support, the person on the other end of the line didn't quite seem to know what I was
talking about, and since there isn't a media phone number listed on the website, I can't seem to verify this refund.
Employees should not be wearing union T - shirts at the place of employment nor should they be
talking to
customers about their respective positions
with regard to the two employees that are part of the Labour Relations Board complaint....
If
customers are
talking about a particular topic that intersects well
with your company's products / services on social media sites
with increasing frequency, then it makes sense to leverage a blog to publish and syndicate via RSS what they're looking for.
Content marketing empowers your business to create interesting content and generate fruitful conversations
with potential
customers who are truly interested in what you're
talking about, which is a great way to build
customer relationships.
I have an iPhone, I've
talked to people
with iPhones
about what the next phone they buy is going to be, I've been in Verizon and AT&T stores that sell iPhones and seen what salesmen play up and play down and how
customers think or don't think during the sales process.
«One of the things that works on our menu is when you can
talk about both premium and value, because they're two different
customers who are interested in those products and so I think, for us, there's always going to be an element of
talking to different
customers with different needs,» Kempczinski said in an interview.
I really like the people I work
with, I like
talking to
customers about books AND I get a mad discount.
We
talk about the history of our company, and you don't do this for 100 years without treating
customers properly, and
with respect and dignity.
By partnering
with Oceans Omega, we can now offer the functional benefits of omega - 3s through their ingredients, and it offers us the opportunity to
talk to our
customers about innovative delivery technologies.
That person takes the job in part because of the great benefit of getting free movies, but can also
talk with the
customers, give recommendations and be excited
about the programming we're bringing in.»
This bread market, which is being tested at the two newest locations, allows
customers to sample and
talk with Breadheads
about what type of bread they might like or would go best
with a meal.
Although Chinese food is not traditionally thought of as a low - calorie meal, Wonton Food is adjusting its products and
talking with chefs and
customers about how its products can be used in healthier recipes.