Let
's talk about your online presence.
Not exact matches
Their plan with this platform was to roll a lot of different technologies into a cohesive package so that campaigns can have an integrated system — as we've
talked about before, it's been too common for small campaigns in particular to have to cobble their
online presence together piecemeal.
Every element of the campaign's
online presence should link to a recruitment form, and when possible individual «landing pages» should be tied to the source: for instance, a Google Ad
about a candidate's policy on taxes should link to a page that both
talks about the topic and that invites readers to join the campaign based on that particular issue.
And even though we won't
talk about marketing until later in this journey, it's time for your publishing company and you as an author to have a
presence online.
I have
talked to many other artists
about selling
online, but only a few have committed to the time and effort it takes to develop an
online presence.
When a lawyer sits down to
talk to me
about his practice and how to get more clients, the discussion always includes a social media plan with the end goal being to leverage his / her
online presence to build more relationships with referral sources and potential clients that then convert into new business.
One last thought on leadership. When truly disruptive innovation collides with any market, historically the big boys don't survive. They are lacking the bold leadership required to make major course corrections. The top ten most profitable law firms - 9 of which have no blogging
presence to speak of — will lose their position if they don't join the party. As Kevin O'keefe noted this week, anonymity
online is a losing proposition, while others disagree. We aren't just
talking about blogging though, it's the whole social media system - Legal Onramp, JDSupra, and even LinkedIN, Twitter, and Facebook. These are powerful tools, and real leaders will understand, like their younger counterparts, it is much more significant to harness the power of fire, than to simply try and stamp it out for fear of getting burned.
Which, as we've
talked about in our marketing strategies article, is very important for building your
online presence and SEO.
If you have a blog, social media
presence, email newsletter, or anywhere else
online where you regularly
talk about your real estate services, your community page is a great piece of content to promote there.