We have been
talking about eBook pricing and the challenges it presents to indie authors.
I want to
talk about ebook pricing.
Not exact matches
Not only does he discuss of
ebook sales statistics, he also
talks about how to
price an
ebook.
-LSB-...] time, we
talked about our reading habits and whether the
price of an
ebook affects its ranking in our to - be-read pile.
Here's a video I did last year
talking about how to get your
ebook listed for free at Barnes & Noble and Amazon (where the lowest
price you can list a book for is technically 99 cents).
Amazon is
talking about ebook sales going to authors while print book sales would go to Hatchette and if Hatchette had agreed to this - showing they cared
about their authors - Amazon would go back to large restocking / reorders on print books, discounting print books instead of selling them at the absurd high
prices set by Hatchette which they've been complaining
about, and re-enabling pre-order buttons.
Here's the funny thing: although
ebook prices tend to be highly elastic (remember what I was
talking about in # 2 above?)
In all of these scenarios, the marginal cost of production is not going to be even $ 1 for a trade paperback and will rarely be over $ 1.50 for a trade hardcover (obviously the last big brick Harry Potter novels cost a teeny bit more due to sheer volume of paper needed to print a 750 page novel, but not * that * much more), meaning that if we're
talking marginal cost of production as the difference in
price between a paperback and an
ebook, we're not
talking about a huge difference in
price.
Amazon
talks a real good
talk about how lower
ebook prices mean more sales, but when they're going out of their way to make it hard for customers to buy Hachette
ebooks, it's the authors who're losing the sales.
1) Produce lots of titles to increase name recognition and sales overall; 2) Lower your
price point and the readers will follow; 3) Don't worry
about pricing, just focus on great writing; 4) Be a guest blogger, have your own blog, tweet, join forums,
talk to readers, get reviews; 5) Use your
ebook as a promotional piece to sell classes, services, and other products; 6) There is no magic bullet, just keep doing everything and eventually you'll break through.
[Amazon isn't actually
talking to their customers, given that this letter was buried on the Kindle discussion boards, and presented to a very Amazon friendly audience that is passionate
about ebook pricing, especially the $ 9.99 movement people.
Normally I hate
talking about pricing of
ebooks by indie publishers because there are no right answers and I always end up making people mad.
And I'm not
talking about a
price drop for an
eBook promo, I'm
talking about playing with your
pricing.
However, there was a lot of
talk about how
pricing ebooks too low can actually have a detrimental effect on book sales.
Nor is forcing indie authors and publishers to publish for nought doing anything
about the
ebook prices you
talk about.
The promised improvements you
talk about may excite you, but most indies are jumping ship to Draft2Digital, which is already ahead of the game with
price controls, is far easier to use for
ebook conversion, offers monthly payments for authors, and is rapidly expanding its distribution options too.
Several media outlets however caution that the «
talks» are simply
about eBook pricing in light of the recent DOJ settlement.
Rather than paying exorbitant
prices for advertising (which may not be effective in the new media world anyway), you enlist a team of happy readers who love your
eBook and offer to help spread the word by
talking to friends, tweeting
about the book and actively sharing their love for your
eBook and you as an author.
Director of Marketing Sarah Katherine James and Executive Editor Catia Shattuck come together to
talk about the pros and cons of our two most popular
ebook promotion
pricing options: free and 99 cents.
You
talk about how it justifies the $ 10
ebook price and increases sales because users feel they get more value by being able to lend their books once.
I kind of understand what you are
talking about, but I don't think it's fair to let Amazon dictate what should be the
price for
ebook.