The «Discover Your Australia» campaign will promote competitive lead - in airfares and will
target affluent travellers aged 50 to 69 across print, online, in - store and direct to consumer marketing.
Not exact matches
The major cities of Delhi and Mumbai, and the
affluent middle class
travellers within them, will be Tourism Australia's primary consumer marketing and distribution
targets to sustainably grow Indian visitation to Australia.
«We want to inspire our primary
target audience in the UK — an
affluent long haul
traveller aged 50 - 69 — to make this the year they travel to Australia.»
Our
target audience to Australia includes
affluent, mid-life
travellers between 35 - 54 years of age.