What is
the target audience of readers looking for — Inspiration and Aspiration, Success and Achievement, Knowledge and Power, Romance and Passion, Murder and Revenge?
You would be diluting
your target audience of readers you're trying to build.
I am also the founder of BusinessInfoGuide.com, a directory of resources for entrepreneurs, which I launched in 2005 as a way to build my author platform and reach
my target audience of readers.
Not exact matches
They initially
targeted urban millennial women, but the
audience has grown to include a broader demographic (20 percent
of Skimm
readers are male), no doubt a reason why, when they closed their Series A funding at the end
of last year, they raised more than $ 6.25 million from investors like RRE, Greycroft Partners, and Homebrew, as well as big names like Irving Azoff, the former chief executive
of Ticketmaster, and even Chelsea Handler.
Nevertheless, the advent
of digital should be seen as a fantastic opportunity to reach out to both
target audiences and reluctant
readers who might otherwise slip through the cracks.
The
target audience of traditional writing is serious
readers who feel that idea is important, not the way through which it is projected.
Soft brushstrokes and grand Art Deco — style architecture evoke a time long ago, but the story's immediacy and fantasy elements will appeal even to
readers younger than the
target audience, though they may miss many
of the complexities.
Your cover is the face
of your work, so if the cover isn't good or is all wrong for your
target audience, potential
readers will never get far enough to know your book isn't bad.
Would your
target audience be
readers over the age
of 40?
The key is to identify and research what your true
target audience craves, recognize the unique and meaningful aspects
of what you have to offer, and align the two to benefit your ideal
reader in an exceptional way.
My
target audience is parents
of young
readers, and also teens / YA, but I haven't a clue where to draw them in!
1 min readOkay, you've conquered the art
of developing an
audience, positioning your book and
targeting your
readers with an effective distribution strategy.
Often, fiction writers haven't identified the wants, needs or desires
of their
target audience clearly enough (if they've even identified their ideal
reader at all), so attracting the right crowd becomes tricky.
Those
readers formed my
target audience, after all, and the websites I used to promote the book had tens
of thousands (and now have hundreds
of thousands)
of followers.
If your
target audience isn't bloggers, businesses or online entrepreneurs, the share - potential
of your
readers will be much lower — and your growth, therefore, may be much slower.
This promotion meant wide spread exposure to a
targeted audience of ebook
readers who were interested in my writing genre.
Naturally, your ability to continually reach new
readers this way is limited by the size
of the
audience your
targeting.
Some writers write for the sheer personal pleasure, but if you want to reach a wide
audience you must look at the age and interests
of the
readers you're
targeting.
Readers tend to have favorite genres and styles; capture the attention
of your
target audience by clearly announcing the genre and style
of your writing.
The genre
of book, the
audience you want to
target as potential
readers, and the «hook» that will make people want to read the book will all be factors in what marketing and promotional methods you choose.
I say all this to illustrate that I am the exact
target audience for the Kindle — precisely the mix
of book
reader and tech lover who should want one.
The genre
of book, the
audience you want to
target as potential
readers, and the «hook» that will make people want to read the book are all factors in what marketing and promotional methods you choose.
Authors need to consider their
target audience, the demographics
of their current
readers, and the podcast goal before they even choose the podcast's topic.
Locke managed to brainwash many
of his prospective
readers and some
of us (authors) with his «not my
target audience» BS.
This focus is an essential component
of your virtual book tour, because knowing who your
target audience is helps you to identify and locate blogs and blog owners that attract
readers who are interested in your topic or genre.
In order to
target age - appropriate ebooks to the right
audience of young
readers, the NOOK book giveaway will be active during a pre-determined window
of dates.
That said, a publisher can not rely upon one or the other to reach their
target readers or maximize the size
of their
audience.
Because
of that, I only partner with authors who are committed to producing the highest quality book in every way, one that truly rivals or exceeds a traditional house publication in editing, cover design, interior layout and design,
audience -
targeted marketing research and materials, and overall presentation to
readers.
The Goodreads Author Program is free, and it's designed to help authors reach their
target audience of passionate
readers.
Author Adventure Summit experts discuss how to build your
audience of targeted readers, and then how to nurture that
reader base so they are connected to you and your work.
For you to be able to promote your book to your
target audience and other potential
readers, you have to use both types
of media efficiently and effectively.
We
target your ads to the best
readers and create
audiences from those interactions so you never run out
of readers.
Two
of my beta
readers were outside
of my
target audience.
The first step to reaching your
target audience is to have a solid understand
of what types
of readers make up that
audience and what exactly your book has to offer them.
Reach a
targeted audience of history and nonfiction book
readers with The Archive, which delves into the lost secrets
of past by exploring the world's little - known histories as well as providing great nonfiction reading recommendations.
Advertising with CNF is an excellent way to reach a highly
targeted audience of nonfiction
readers and writers nationwide and abroad.
But I have noticed that when I get 1 star reviews, they invariably follow a free promo — so there is a type
of reader I'm reaching that clearly isn't my
target audience.
Since not all authors are experienced or even comfortable selling themselves, professional consultants can help with customized marketing strategies to reach your
targeted audience of eager
readers.
This doesn't cost you anything and is a great way to get your book in front
of readers in your
target audience.
Book signigns not only allow you to get copies
of your book into
readers» hands, but also to connect face - to - face with your
target audience.
Start to make relationships with your
target audience and over time as you build a connection and trust, these people may become potential
readers and consumers
of your content.
If you have books that
readers will enjoy, anything you do to put copies
of your books in the hands
of your
target audience can pay great dividends in the future (some authors go to the extreme
of making one permanently free).
ASMSG is a group
of fellow authors and not a
target reader audience.
Before you start spending money, make sure you follow some
of the tips we discussed earlier, such as narrowing your
target audience and surveying your current
readers.
Ask yourself what kind
of reader you want to attract with your book's cover, and our Archway Publishing design team will work to deliver a cover design solution that plays to the interests and expectations
of that
target audience.
Amazon's ever - growing suite
of reader services can look very similar and almost invites confusion, but the clues are in the
target audiences, which are distinct.
By
targeting a single
audience, your marketing can be more focused than if you're scattering your efforts across a wide range
of readers.
You can do this through months
of effective posts, interacting with people in your
target audience, and directing
readers to your social media pages in an About the Author section in your book.
Start your
targeted campaign with the Christian Retail Marketing service, and reach a captive
audience of Christian
readers, retailers, and book lovers with promotional tools tailored to your genre.
For example you can not afford to skip the important things like interest
of readers, your
target audience and special arguments
of the topic.