Sentences with phrase «target more ads»

Not exact matches

Online anonymity is gaining traction and will become more and more important as the reach of the gov, hackers and target ads increase.

Ads on social media are targeted specifically towards you based on past purchases, drawing you back in and trying to prompt you to buy more similar products.

Secondly, the site is focusing on traditional, web 1.0 display ads, with less than 15 percent of its ads utilizing social data to reach a more targeted audience.

Combined with advertisers who want ads that are more effective in the audience that they reach, the high demand for targeted ads on Instagram soars.

They recognized that the ads were being mostly ignored and concluded that targeted advertising would be more effective, and possibly more enjoyable, if users were able to control the experience.

And then Zuckerberg handed the call off to COO Sheryl Sandberg, who told analysts that Facebook's ad - targeting tools are getting more efficient all the time.

Try Twitter Video Ads, Stumble Upon's Paid Discovery, Promoted Pins, + Post Ads for Google + and more to reach your target audience.

Fortune noted earlier this year that the service is looking to grow that revenue through an expanded targeted network that will focus more on «programmatic» ads, where companies use software to buy and sell ads automatically based on algorithms.

As he framed it, the real targets of the strategy here are parents (and older siblings), who will spend more time using Messenger — and seeing ads and conducting commerce there — if they can get their families together in one digital location.

These targeting options allow you to get really specific and clear on your audience so you can create a more relevant video ad to compel them to take action.

The banks, he reckons, are likely to gravitate to LendingTree because it can generate the highly targeted customers they need far more cheaply than serving them through branches and running their own ads on Google.

However, the updated rules do little to give users more control over the way Facebook uses their personal data to sell targeted ads.

The small business package includes Recruiter Lite, a more affordable version of LinkedIn's signature recruiting software; as well as the ability to post sponsored job listings that get 30 to 50 percent more applicants; and create a custom employer page and targeted ads to spread the company talent brand and turn existing employees into brand ambassadors.

And in addition to the usual service fees, T - Mobile sees the possibility of selling TV ads using targeting technology that is more precise than what is possible through cable networks.

Generally speaking, from both a business and a consumer perspective, data collection for the sake of targeted ads and more personalized service is a good thing.

The more information Google has about your habits and preferences, the better it can target you with ads.

Tailored Audiences offer a great opportunity to increase ad performance because you can drive more targeted ad creative to reach specific segments of users... but can it really be that good?

A new study from digital creative agency Razorfish reveals that more than three - quarters of smartphone users think ads like these, targeted mobile ads, are way too invasive.

«We think that monetization over time will take its course because on mobile you can provide more targeted ads to users because of location - based data and other personal data that we can collect.

Using Ads Manager or Power Editor allows more targeting options on the back end — which helps you refine your target audience and get the most bang for your buck.

The bottom line is, if you can display your ads to a (more precisely) targeted demographic, your click - through ratios will improve.

The new system, called Facebook Exchange, will allow companies to more narrowly target consumers based on their demonstrated interests and deliver more timely ads.

It is too narrowly targeted with ads based on prior product searches and other scientific stats as opposed to sweeping a broader reach with a more aspirational approach, he argues.

To read more about how the company is shutting down the use of third - party data for ad targeting, click here.

This can be especially handy if you are using Facebook ads or Boosting posts as it can help you identify the right target areas and create content that is more likely to get a potential customer's attention.

In the past, his team has relied on organic measures like referrals (the company amassed 200,000 - plus Facebook fans mostly by word of mouth), but it has tried more targeted efforts recently, including a small campaign using Yahoo's native ads platform.

This could help the company do a better job of targeting ads so that advertisers would pay more and have less reason to spend their money on Facebook.

For consumers, the deal could mean more advertising — and ad targeting — from Verizon.

Even with privacy regulations, more of this information will become available to marketers as phones are used more like little PCs, creating opportunities for highly targeted ads and other marketing breakthroughs.

What's more, ads will not just be aimed at young families that are Target's sweet spot, but will also cater Latinos and older customers, often overlooked groups, as well.

Use your text to tell your target prospect what the outcome will be if they click your ad while making sure to fall into Facebook's guideline of no more than 20 % text in your ad image.

For example, an ad targeting real estate brokers, saying «I gained 9 new real estate listings in 2 weeks» is better than «I gained more listings.»

And the bruising fight over the measure that could directly affect 5 million Californians, and possibly millions more, turned even nastier this week with a scathing series of social media ads targeting pharmaceutical company CEOs.

Will this help LinkedIn ads beat out Facebook for B2B advertisers looking for more targeting?

Perhaps their inability to believe Facebook on the matter is more of an indication of how precise — and downright creepy — Facebook's ad targeting capabilities have become over the years.

With ads targeting, you can reach very specific groups of audience based on their demographics, interests, past behavior, and more.

The other problem that he argues is exacerbated by mass surveillance ad - targeting online business models is filter bubbles — aka the strategy of platforms using people's own biases as a tactic to keep them clicking by reductively feeding them more of the same stuff.

Additionally, the Yahoo - AOL combination will provide more programmatic ad tools, helping media buyers target specific audiences.

The data used for ad targeting feels more personal than ever, and the Cambridge Analytica story shows us the errors of levying personal information in ways users neither want nor expect.

Certainly, there's truth to the notion that Cambridge Analytica's ad - targeting capabilities were standard fare — read more about that idea

The new dating feature asks Facebook's users to trust the social network with yet more of their personal data — confidence that was severely dented after revelations that lax Facebook data policies enabled a political ad targeting firm to obtain data on 87 million users without their consent.

How Broad Match Keyword Targeting Works on Pinterest Broad match, keyword - targeted ads are shown to... Read More

Starting with a nominal budget, businesses can place ads to attract more targeted fans and can then reach more of those fans with what are called «boosted posts.»

(I have written in more detail about DSAs and the various targeting types in a previous article, «Capitalize on volume and long tail in Q4 with Dynamic Search Ads `.)

Upfronts: Ad Age's Jeanine Poggi emails: «AMC Networks will put a bigger emphasis on its data products, which help advertisers more precisely target specific audiences, during this year's upfronts.

With the right ad targeting, these posts would continue to engage more people, reach even more people.

Ad publishers are increasingly demanding more focused targeted audiences for their ads.

More specifically, Facebook says it will stop using data from third - party data aggregators — companies like Experian and Acxiom — to help supplement its own data set for ad targeting.

Being ruthless and deleting or moving irrelevant terms into their own ad group will result in a more targeted campaign.

Facebook user Valerie Robinson says she'd like more transparency when it comes to political ad targeting.