Not exact matches
One editor at a major
publishing house, who agreed to speak on condition
of anonymity for fear
of employer sanctions, told me that agents
of Barnes & Noble, Borders, and
Target are frequent participants in meetings about potential books.
One
of China's oldest
publishing houses, Zhonghua Book Co, entered the world
of multimedia
publishing by instigating a poetry contest that
targeted mobile phone users.
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Rather than committing exclusively to self - publication or going through a traditional
publishing house, authors choose the best method for their work, depending on type
of book, sales market, or
target audience.
In the case
of the coloring book the choice was clear — the
publishing house had a far better reach into my
target market than I did.
Organized by GAPP, China's highest authority for the management
of publishing (read: government approved), along with China Educational Publications Import and Export Corporation (CEPIEC), attending publishers from around the world will find a very
targeted group
of publishing houses and agents from China and Asia at large.
Find out who to send to by networking, getting information through writers» publications, or by calling the
publishing house to get the name
of the editor for the line you are
targeting.