The former is likely to have a more mass - market, advertising - driven approach; the latter should probably use more high - touch and
targeted approaches (whether to independent booksellers,
book clubs, librarians, specific blogs and
online communities, etc).
If you are looking for some places to start marketing your
book once you realize your
target market you can begin in some of the following places: look for groups
online, there are societies,
online reader forums,
book clubs, chat groups, social media pages, websites, blogs, professional or social organizations, religious groups, newsletters, hobby groups.