A
"target persona" refers to a specific and imaginary individual that represents the ideal customer or audience for a product, service, or marketing campaign. It helps businesses understand and tailor their strategies to reach and engage with the specific characteristics, preferences, and needs of their target audience.
Full definition
To capture the right employer's attention, it's imperative that you understand your personal
brand target persona.
An article on The Awl about the history of Seventeen magazine — which was actually the inspiration for this blog post — highlighted the magazine's
target persona back in 1950.
Optimize your products and marketing according to
your target persona.
Also, observe
your target persona's daily media habits.
Study
your target persona.
Now think of
your target persona (or the ideal blog reader)-- would he really appreciate the blog posts you distribute?If you truly believe that your articles are influencing people's lives for the better, then you're doing it right.
After the next persona study, we create an infographic with
our target persona in the middle, surrounded by various data highlights (data you would want to hide from your competitors).
At least some of them are likely to exemplify
your target persona (s).
Use the data you do have about them (i.e. anything you've collected through lead generation forms or website analytics) to figure out who might fit into
your target personas.
You'll probably also need to rely on some referrals to talk to people who may fit into
your target personas, particularly if you're heading into new markets or don't have any leads or customers yet.
So MySpace redid their strategy — starting with
their target persona — and began focusing on a persona that would work better for them: musicians.
The ads end with «P&G: A proud sponsor of mothers» keeping the focus in the ad on
their target persona — the mom who's in charge of buying the household supplies.
Procter & Gamble produces thousands of products for households, so one of
their target personas is, naturally, the person in charge of buying these items.
Plus, seeing how other companies match up
their target personas» proclivities with marketing activities should serve as guidance for those still trying to figure out how to create marketing their leads and customers will love.
1) Visit FollowerWonk and search for
your target persona.
For us however it would be Familiarity query, but it would not fit any of
our target personas thereby making it a completely invalid keyword for us to target.
With automation like HubSpot, you can transfer your company's
target personas into automated digital follow - up actions, like targeted campaigns.
In designing the content and messaging, consider site usefulness, user experience, conversion rate optimization, stickiness and how to best tailor the site to
the targeted persona.
Alright, you've got
your target persona (s) and you've discovered the solution to your consumer's product.
Emails should focus on highlighting premium content directly tied to
your targeted personas (and your campaigns should be segmented by persona) and the likely issues that are at play.
«We can now run full ABM plays against all of
our target personas within key accounts,» says Reyes.
Make sure that whatever type of content you create uses
the target persona's language.
It also has a wider audience too, which means you've got a better chance of reaching
your targeted persona.
Although this is oversimplified,
the targeted personas for law firms are clients, prospect, potential lateral transfers and first year lawyers.
Start by putting yourself in the mindset of
your target personas:
Phrases with «target persona»