Sentences with phrase «target potential voters»
As The New York Times reported on Saturday, that is what motivated the consulting firm Cambridge Analytica to collect data from more than 50 million Facebook users, without their consent, to build its own behavioral models to target potential voters in various political campaigns.
https://www.nytimes.com/
As The New York Times reported on Saturday, that is what motivated the consulting firm Cambridge Analytica to collect data from more than 50 million Facebook users, without their consent, to build its own behavioral models to target potential voters in various political campaigns.
Not exact matches
As part of an aggressive new voter - targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.
Those systemic problems have dramatically worsened since the presidential election, with Facebook coming under intense fire on multiple fronts: Russian operatives using Facebook to manipulate voter sentiment during the presidential election, Facebook accounts spreading «fake» news, the potential for its advertising system to be used for racist targeting and its slow response to violent or harmful content on the platform.
What's impressive is how fast the this technology has has spread: my first detailed exposure to voter - file targeting was at last November's CampaignTech conference, where the company CampaignGrid was touting its ability to deliver ads specifically to potential voters in a district.
Instead, they could target voters and potential donors more effectively using the information they gathered by actually running Facebook ads and measuring the results.
In Sen. Barack Obama's Iowa headquarters, young staff members sit at computers, analyzing online voter data and targeting potential backers.
And since Cambridge Analytica was working for Donald Trump, had worked on Brexit, and was making practical use of this psychological research and not only targeted potential Trump voters but also tried to depress potential Clinton voters from casting their vote, the public outrage was high.
Wynne speaks in excited tones about field metrics dashboards, Web - based predictive dialer applications that make calling potential supporters easier, and «text - based Twitter targeting,» a program that scans voters» Twitter feeds for indications of how they might vote.
As part of an aggressive new voter - targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.
Another example: the recent race for an at - large city council seat in the District of Columbia, which saw a candidate using geo - targeted Google content ads to send potential voters to his NationBuilder site.
He set up a «direct mail» operation, Rove + Company [sic], pinpointing potential Republican voters and sending them fundraising or voter registration letters written specifically to appeal to the target audience.
The New York League of Conservation Voters is out with a new radio ad slamming its No. 1 Democratic primary target that features a catchy Calypso tune with definite earworm potential and the refrain: «Anyone is better than Bill Stachowski.»
The figures suggest the potential for meltdown in the electoral system if the Liberal Democrats can persuade voters in their target seats that they have a «realistic chance» of winning.
Data - driven targeting of potential voters played an enormous role in the election of Barack Obama; directed marketing has led to record growth for companies like 1 -800-Flowers.
This timeline is Quartz's attempt to offer a comprehensive, yet clear, explanation of how Cambridge Analytica came to use the data of 50 million Facebook users, collected without their permission, to target potential Trump voters during the 2016 US presidential election.
That reportedly included «suck [ing] out the entire social graph» — an individual's network of friends on Facebook — in a bid to target more and more potential voters through friends» friends on social media.
Indeed, the Obama campaign was heralded for its data savviness in connecting with potential voters and also used Facebook profile information to target ads (though, to be clear, the Obama campaign didn't violate Facebook's terms, as Cambridge Analytica did).
It was used as a tactic to target potential Clinton voters as well as Trump supporters.
Obama targeted voters and potential supporters using software that ran outside of Facebook.
While advertisers generally target consumers as groups, political campaigns need to target specific people - registered voters receptive to a potential message.
In a November 2016 op - ed in The New York Times, he writes that President Donald Trump's digital team used hyper - targeted posts to serve different ads to different potential voters, «aiming to push the exact right buttons» at the right time.
The more DIY - minded might craft a message for specific potential voters in their races, and then use Facebook's powerful targeting features to find those voters, searching by geography, interests, age, gender and political leanings.
He said that AIQ worked on the software used to analyse that data and target ads at potential voters in order to influence their views and votes.