Accion has other loan programs that
target specific types of businesses and business owners, including startups, daycares, food and beverage businesses, women and minorities.
Not exact matches
But Ehrlichmann says the appeal should be in the ability to
target: «They don't just get more leads and
business from us, but they can
target a
specific type of homeowner that is their best fit.
Because it
targets a very
specific type of business, SevOne relies exclusively on ABM tactics when going after new customers.
The pieces
of lead intelligence data you use to inform your lead nurturing segmentation and the
types of content, information, and offers you use within your communication will depend a lot on your
specific business, industry,
target audience, and the products / services you offer.