Their candidates, even those down ballot, could take advantage of the Voter Activation Network's data - analysis tools to slice and dice the electorate and
target their voter contact.
Not exact matches
Masses of data about each
voter's political tendencies - gathered through public sources and through campaign
contact - allowed Obama for America (OFA) to
target voters more precisely than ever before.
Geo -
targeting, keyword -
targeting and the fact that search ads are pay - per - click makes this strategy cost - attractive — you can concentrate resources on
voters in particular states or metropolitan areas, and you only pay when you actually get a
voter contact (i.e., when someone clicks).
My book, Ground Wars: Personalized Communication in Political Campaigns, deals with how American political campaigns mobilize, organize, and
target their field operations, using large numbers of volunteers and paid part - timer workers to
contact voters at home at the door or over the phone.
The buys announced today are the first stage of airtime reservations in House Majority PAC's fall paid media strategy and a continuation of SEIU's
voter contact program which, in recent weeks, included the launch of the union's largest and most -
targeted political field campaign in the union's 91 - year history.
Learning from Obama's success in
voter -
targeting, campaigns on both will try to use data to
contact the
voters whose appearance at the polls could put them over the top.
His book, Ground Wars: Personalized Communication in Political Campaigns, deals with how American political campaigns mobilize, organize, and
target their field operations, using large numbers of volunteers and paid part - timer workers to
contact voters at home at the door or over the phone.
Topics of focus include: message development and delivery; earned and paid media;
targeting; and direct
voter contact.
Consistent with other Trump campaign figures who denied
contact with Russians only to later be exposed as liars, apparently Cambridge Analytica met at least three times in 2014 and 2015 with Kremlin - connected executives from the Russian oil giant Lukoil, who «showed interest» in using data to
target messaging to American
voters.
If more races end up as close as Iowa — 8 votes separating Romney and Rick Santorum — quality
targeting of
voter contact could be decisive.
We did it by focusing on a narrow communications and
voter contact program governed by the
targeting.
In this past cycle, they also used the latest data analysis and
targeting techniques to decide which
voters to
contact, with key information streaming to mobile apps in the hands of canvassers going door - to - door.
In addition, Mosley stated there was clear evidence someone had used the Conservative Party's
voter contact information database (CIMS) to identify the
targets for this
voter suppression effort.
But Facebook, Twitter and Google all confirmed that their investigations have found no evidence that the Russians uploaded
voter registration
contact info in order to individually
target voters with ads.