Sentences with phrase «target voters based»

The company closely associated with Ted Cruz's data - centric primary campaign has switched teams: Cambridge Analytica, the London - based outfit that boasts an ability to target voters based on their unconscious psychological biases is now working behind the scenes for Donald Trump.

In 2013, the Mercers became the principal investors in the data science firm Cambridge Analytica, which says it can target voters based on their personality types.

Not exact matches

But Zeynep Tufekci of the University of North Carolina argues that targeting voters with ever more personalised messages will shrink the «public sphere», which Jürgen Habermas, a German philosopher, once defined as the basis of democracy.

The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.

It uses such data to target voters with hyper - specific appeals, including on Facebook and other online services, that go well beyond traditional messaging based on party affiliation alone.

CNN: Anti-Obama mail piece: «We are no longer a Christian nation» Focus on the Family, the Colorado - based social conservative organization founded by evangelical author and radio host James Dobson, is targeting Iowa voters with a mailing that quotes President Obama as saying «we are no longer a Christian nation.»

Des Moines, Iowa (CNN)-- Focus on the Family, the Colorado - based social conservative organization founded by evangelical author and radio host James Dobson, is targeting Iowa voters with a mailing that quotes President Obama as saying «we are no longer a Christian nation.»

Most digital political professionals will think of voter file / cookie - targeting or IP - targeted online ads when the word «addressable» comes up, but more and more cable and satellite TV providers can now direct ads at specific households based on demographic or voter data.

The Associated Press unveiled a new project to supplant traditional exit polling — beginning with the 2018 midterm elections — by combining traditional, probability - based polling with an online, opt - in survey of voters in targeted states.

In the video below, Aiden and I touch on a ton of good topics, including the power of data for microtargeting in general, for cookie - based voter - file targeting, for multi-variant email fundraising campaigns and for tracking supporter actions, including social sharing.

Cookie - based voter - file targeted ads (like those getting scarce in battleground states) aren't the only arrow in the digital advertiser's quiver: Mitt Romney's now trying to connect with voters via Pandora internet radio, too.

But it could help Senate candidates in battleground states target both base and independent voters, who polling shows overwhelmingly favor expanded background checks.

With conservative strategist Steve Bannon playing a founding role, backed by money from billionaire Robert Mercer and his daughter Rebekah, the firm was able to develop data from 50 million Facebook users into a psychologically - based strategy to target voters.

Wynne speaks in excited tones about field metrics dashboards, Web - based predictive dialer applications that make calling potential supporters easier, and «text - based Twitter targeting,» a program that scans voters» Twitter feeds for indications of how they might vote.

The Trump campaign paid Cambridge Analytica more than $ 6 million to target Facebook ads based on voter data it had collected in the run - up to the election, according to Federal Election Commission records cited by Reuters.

Manhattan Assemblyman Brian Kavanagh, who sits on the Assembly's Election Law Committee, said Trump's comments are discouraging in light of the fact that there are federal courts across the country with judges appointed by Republicans and Democrats saying that states» voter laws are unconstitutional because they target people based on their race and ethnicity.

The ads can be potent, given that campaigns can target individual voters based on their friends or their likes online.

I'm just back from traveling through Texas and Louisiana, and it's always great to come home to an article as full of fun as this one: New Scientist reports from an e-crime summit in Pittsburg that in the coming years, «voters will increasingly be targeted by internet - based dirty tricks campaigns, and that the perpetrators will find it easier to cover their tracks.»

I'm just back from traveling through Texas and Louisiana, and it's always great to come home to an article as full of fun as this one: New Scientist reports from an e-crime summit in Pittsburg that in the coming years, «voters will increasingly be targeted by internet - based...

For instance, a campaign might aim cookie - targeted ads at its base voters or identified swing voters, while also running geotargeted Facebook Ads to hit particular demographics in the district and Google Ads on key search terms (the candidates» names, for instance).

Admittedly there are commuters currently wending their way home who will be voting, but based on progress from the morning into early evening, the number of London Labour voters that the GOTV operation will be able to deliver to the polls is running substantially below target.»

Part of the work that Cambridge Analytica performed for Bolton's super PAC was psychographic voter targeting, which the company claimed could profile voters on the basis of certain characteristics.

Part of the work the firm performed for Bolton's super PAC was psychographic voter targeting that it claimed could profile voters based on certain characteristics.

The Collective is spending upward of $ 700,000 on the ad, which is running on West Palm Beach television stations and South Florida cable networks and is clearly targeted toward Democratic base voters.

which plays well into the demographics of the voter base he is targeting; many of which distrust the Government or any suitably large organisation (which can be warranted given that the US Government engineered the biggest gold theft in history from the US populace) and ongoing cultural divisions between North and South USA.

More welfare spending, based on the reversal of Tory cuts that seem to be fairly popular amongst the sort of voters Labour wants to target?

Respondents of this poll were matched to a target sample of Massachusetts registered voters based on gender, age, race, education, party identification, ideology, and political interest.

Prasad's remarks came in the wake of reports that Cambridge Analytica, a Britain - based consulting firm, improperly obtained information on more than 50 million Facebook users to target U.S. voters in the 2016 presidential election.

Targeted adverts based on our data insights were heavily tested, then deployed to the most persuadable voters in key battleground states.

He claims it works about as well as more traditional voter - targeting methods based on demographics like race, age, and gender.

The company, which burst onto the American political scene in 2012, boasts of its ability to assemble so - called psychographic profiles of American voters based on five dominant personality traits — openness, conscientiousness, extraversion, agreeableness, and neuroticism — and to target them with uniquely crafted messages based on their unconscious biases.

The accuracy he claims suggests it works about as well as established voter - targeting methods based on demographics like race, age and gender.

Russia didn't need to scout voter rolls to influence them for Trump on Facebook; Cambridge Analytica performed that targeting on its own, delivering stories based on hacked materials to Trump voters — doing the Kremlin's work for them.

It aims to help political parties target voters with tailored messaging, based on information gleaned from a variety of sources.

Part of the work the firm performed for Bolton's super PAC was psychographic voter targeting that it claimed could profile voters based on certain characteristics.

The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.

The committee recently took evidence from Cambridge Analytica — the UK based company credited with helping Donald Trump win the US presidency by creating psychological profiles of US voters for ad targeting purposes.

By now you've probably heard that UK - based company Cambridge Analytica reportedly harvested 50 million Facebook profiles and used that data to build software that targets and influences voters.

The UK - based political consultancy is facing allegations that it improperly accessed data from social media website Facebook to target voters prior to the U.S. presidential election and Britain's Brexit referendum in 2016.

It reportedly also helped the Leave.EU campaign - on an informal basis - with profiling and targeting voters on Facebook.