Sentences with phrase «target voters online»
Over the weekend, the New York Times and The Observer of London posted a blockbuster investigative piece revealing that Cambridge Analytica, the firm brought on by the Trump campaign to target voters online, used the data of tens of millions of people obtained from Facebook without proper disclosures...
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Over the weekend, the New York Times and The Observer of London posted a blockbuster investigative piece revealing that Cambridge Analytica, the firm brought on by the Trump campaign to target voters online, used the data of tens of millions of people obtained from Facebook without proper disclosures or permission.
Spending on direct mailings and poster campaigns are being scaled back to focus resources on a string of local campaigns in key seats as well as targeting voters online.
Why, after British journalists exposed in 2015 that the presidential campaign of Sen. Ted Cruz targeted voters online using the resulting 40 million - plus psychological profiles — acquired by the firm Cambridge Analytica, backed by megadonor Robert Mercer — Facebook did not follow through on a pledge to ensure the data destroyed.
Not exact matches
French presidential candidate Emmanuel Macron's campaign said on Friday it had been the target of a «massive» computer hack that dumped its campaign mails online 1-1/2 days before voters go to the polls to choose between the centrist and his far - right rival Marine Le Pen.
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.
In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «targeted data collection procedures through multiple platforms» to be used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might be found once the Facebook data is matched with voter databases in each state, (and assuming any «data gaps» could not be «filled in from targeted online samples», as it also puts it).
The consultancy is accused of using online data to create voter personality profiles to target users with personalized political advertisements.
Cambridge Analytica specializes in using online data to create voter personality profiles in order to target users with political messages and ran data operations for Donald Trump's presidential campaign.
Cambridge Analytica, a firm that specializes in using online data to create voter personality profiles in order to target users with political messages, ran data operations for Donald Trump's presidential campaign.
Multiple investigations later, it's become pretty clear that the deluge of disinformation targeted to U.S. voters on social media did have an effect, from online acrimony to real - world protests.
It uses such data to target voters with hyper - specific appeals, including on Facebook and other online services, that go well beyond traditional messaging based on party affiliation alone.
Most digital political professionals will think of voter file / cookie - targeting or IP - targeted online ads when the word «addressable» comes up, but more and more cable and satellite TV providers can now direct ads at specific households based on demographic or voter data.
For one thing, television ads remain the best way to reach uncommitted / marginally aware voters, since they're not paying attention to politics online and hence are hard to target with political content.
Her staff also understand the power of online advertising to deliver specific messages to the right voters, which will work to boost turnout among groups who've been the target of Trumpian attacks.
The best answer seems to be a combination of targeted and untargeted outreach: online communicators can use a sharpshooting approach when appropriate, delivering targeted messages and ads to particular voters and connecting personally with chosen bloggers, Twitter enthusiasts and journalists.
This year, Hillary Clinton's team raised hundreds of millions of dollars online, built a massive data and human infrastructure to turn out their voters, invested their money in targeted TV advertising, created opportunities for volunteers to work in their own social circles on behalf of the candidate — all pieces Obama had shown should work.
Having served billions of targeted voter - matched digital ads online, social media, and mobile devices over the past five years and helping to elect scores of Democrats up and down the ballot for offices ranging from senator and governor to state legislator and school board member, DSPolitical has earned a reputation as a progressive ally and committed innovator.
If voters in the United Kingdom weren't accustomed to encountering campaign ads on television and the radio, how would they respond to such communications when targeted with banner ads and videos online and on their mobile devices?
Hi folks, my latest Campaigns & Elections article is up, and it looks at some critiques of the new trend toward using online ad networks to target individual voters through online «cookies.»
The ProtectMarriage.com coalition used the Web to fuel fundraising, volunteerism, and voter persuasion, and two tactics in particular may have given them an edge: online ads targeted using voter file data, and a last - minute get - out - the - vote ad blitz.
The Associated Press unveiled a new project to supplant traditional exit polling — beginning with the 2018 midterm elections — by combining traditional, probability - based polling with an online, opt - in survey of voters in targeted states.
In Sen. Barack Obama's Iowa headquarters, young staff members sit at computers, analyzing online voter data and targeting potential backers.
[Updated below] A big change in the world of campaign advertising: over the past six months: the practice of targeting online ads directly at voters in a particular district has gone from being exotic to being a standard part of the political toolkit, with serious implications both for the...
Cambridge purports to go beyond the typical voter targeting — relying on online clues like Facebook Likes to give a hint at a user's political leanings and construct a picture of a voter's mental state.
The new commercial by a pro-McCain group, A Secure Arizona, will target Republican primary voters on air and online as the fifth - term lawmaker attempts to define his race on the issue of national security and fend off primary opponents in a contest that already features former state Sen. Kelli Ward.
Focus today is on optimizing political and advocacy campaign media budgets, using online ads as well as mobile to reach voters, and innovations in targeting constituents across all media.
Online advertising (if targeted correctly) would let them hit the right voters with the right messages through cost - effective channels, for instance, and it would also generate data (click rates, conversion rates, etc.) that would help the groups evaluate how well their messaging works with different demographics.
Direct mail mavens have been using voter files and consumer databases to target messaging and fundraising appeals for decades and data - targeting online ads is a natural extension of that mindset and skillset.
The ads can be potent, given that campaigns can target individual voters based on their friends or their likes online.
Self - serve platforms change this dynamic, giving small and / or local campaigns essentially the same online voter - targeting options that statewide or federal candidates have come to rely on over the past couple of election cycles.
In releasing a video with an endorsement from Gloria Steinem, the Quinn campaign announced «a multi-pronged effort to energize female voters [that] includes online social media advertising [and] a targeted female GOTV effort,» as Politicker reported.
If 80 % of eligible voters have Internet access and 10 % of them are undecided, the search engine effect could convince an additional 25 % of those undecided to vote for a target candidate, the team reports online this week in the Proceedings of the National Academy of Sciences.
Cambridge Analytica, a firm that specializes in using online data to create voter personality profiles in order to target users with political messages, ran data operations for Donald Trump's presidential campaign.
And now, thanks to a whistleblower and two stunning reports in the Observer and the New York Times, we know that one of those developers siphoned data on more than 50 million Facebook users and shared them with the Trump campaign's voter targeting firm, Cambridge Analytica — a company that has bragged it has psychological profiles on 230 million American voters, which it uses to target people online with emotionally precise digital messaging to influence elections.
Originally funded by Robert Mercer, the conservative political donor and former co-chief executive officer of Renaissance Technologies, Cambridge uses data to reach voters with hyper - targeted messaging, including on Facebook and other online services.
On this week's If Then, Slate's April Glaser and Will Oremus dissect the latest fallout from the Facebook Cambridge Analytica scandal, wherein the profile data of more than 50 million Facebook users was obtained and allegedly used by Donald Trump's online voter - targeting firm.
While the Republican National Committee provided the campaign's core voter data, those officials said, Cambridge provided personnel to the campaign and helped develop target lists for digital advertising and online fund - raising, among other tasks.
The firm uses data to reach voters with hyper - targeted messaging, including on Facebook and other online services.
«Several online panels would be set up to target a cross section of voters... We would try to further increase the sample by accessing the social networks of the panel respondents.
«Ads targeted using profiles generated from individual voters» stated interests are more successful in shifting attitudes according to Online Privacy Foundation
The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.
In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «targeted data collection procedures through multiple platforms» to be used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might be found once the Facebook data is matched with voter databases in each state, (and assuming any «data gaps» could not be «filled in from targeted online samples», as it also puts it).
Cambridge Analytica, a firm specializing in using online data to create voter personality profiles in order to target them with political messages, ran data operations for Donald Trump's presidential campaign.