Sentences with phrase «target voters using»

The company was embroiled in scandal after an undercover reporter filmed Nix pitching his company's services to ensnare politicians and surreptitiously target voters using data that Cambridge Analytica scooped up from 50 million Facebook users.

Facebook knew about Cambridge Analytica's holding of targeted user data back in 2015, when the Guardian reported that the then - presidential contender Ted Cruz, who was a client of Cambridge Analytica, was targeting voters using data harvested from tens of millions of Facebook users without their knowledge with the data firm's help.

Facebook knew about Cambridge Analytica's holding of targeted user data back in 2015, when the Guardian reported that the then - presidential contender Ted Cruz, who was a client of Cambridge Analytica, was targeting voters using data harvested from tens of millions of Facebook users without their knowledge with the data firm's help.

Not exact matches

Cambridge Analytica is being scrutinized for the methods it used during the 2016 presidential election, after executives with the British data firm boasted about their ability to covertly target voters, entrap politicians, and launch propaganda campaigns.

Collins asked why Facebook didn't spot Russia's use of the social network to target voters sooner.

Cambridge Analytica is under investigation in both the U.S. and the U.K. for the way it obtained data on as many as 87 million users from Facebook and for whether it used that data to target voters on behalf of the Trump campaign in the U.S. and the Brexit referendum in the U.K.

That scandal involved how the data of 87 million Facebook users was scraped and used as a psychological weapon to target voters.

And according to a top - secret National Security Agency document leaked to the Intercept and published earlier this month, hackers associated with Russia's military intelligence agency targeted a company with information on US voting software days before the election and used the data to launch «voter - registration - themed» cyberattacks on local government officials.

And the fourth was to breach US voting systems in as many as 39 states leading up to the election, in an effort to steal registration data that officials say could be used to target and manipulate voters in future elections.

Some news accounts indicate that his campaign stopped using the firm's data after the South Carolina primary in late February 2016, though federal campaign records show more than $ 670,000 in payments to the firm for «media / voter modeling» or «voter ID targeting / web service» in March and June, plus $ 218,000 for «media» and «digital service / web service.»

WASHINGTON — Under fire for his connections to a voter - targeting firm that used data taken from 50 million Facebook users without their knowledge, Texas Sen. Ted Cruz insisted Tuesday that he was unaware of any impropriety.

Kogan harvested and sold that data to Cambridge Analytica, a political firm that would use information on identity, social networks and likes to target demographics and influence voters.

Lukoil was interested in the ways data was used to target American voters, according to two former company insiders.

As part of an aggressive new voter - targeting operation, Cambridge Analytica — financially supported by reclusive hedge fund magnate and leading Republican donor Robert Mercer — is now using so - called «psychographic profiles» of US citizens in order to help win Cruz votes, despite earlier concerns and red flags from potential survey - takers.

The data collected by the app reportedly was shared with Cambridge Analytica and used to help the firm build profiles of individual voters and their political preferences to better target advertising to them.

In addition to the previous media articles showing how Cambridge Analytica used Facebook data to target US voters in the US 2016 presidential campaign, a new story broke out last night involving the embattled analytics firm.

As Cambridge Analytica's actions revealed, those groups will use data for startling purposes — such as targeting very specific groups of voters with highly customized messages — even if it means violating the policies and professed intentions of one of the most powerful corporations on the planet.

The project is detailed in the contract as a seven step process — with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores, with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles with voter record data held by SCL — with the goal of matching (and thus scoring) at least 2M voter records for targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to voters based on their modeled psychometric scores.

In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «targeted data collection procedures through multiple platforms» to be used — even including «brief phone scripts with single - trait questions» — in order to correct any skews that might be found once the Facebook data is matched with voter databases in each state, (and assuming any «data gaps» could not be «filled in from targeted online samples», as it also puts it).

The information gathered was then allegedly used to send targeted advertisements to American voters in 2016 urging them to elect Donald Trump, who eventually won his bid for the US presidency.

The data was acquired and processed by Cambridge University professor Aleksandr Kogan whose personality quiz app, running on Facebook's platform in 2014, was able to harvest personal data on tens of millions of users (a subset of which Kogan turned into psychological profiles for CA to use for targeting political messaging at US voters).

We should sue Cambridge Analytica to take back control of our data from the company, which compiled complex profiles of 50 million Americans and used them to target voters.

As is now famous, the company harvested the Facebook data of 50 million Americans that it obtained via a third - party app, and used it to target voters.

Facebook has faced a global outcry and sharp questions about its privacy safeguards after reports revealed that an independent researcher passed information covering some 50m users to the consulting firm Cambridge Analytica, which were then used by Donald Trump's campaign team to target swing voters in the 2016 presidential election.

The latest allegations — that a Trump campaign consulting firm with Russian connections used improperly obtained Facebook data on tens of millions of Americans to target voters — raise disturbing questions about the roles of both Facebook and Russia.

The overhaul came in response to increasing pressure Facebook endures over its potentially negative impact on society, from sharing violent videos to letting fake news run unchecked to its late acknowledgement that Russian operatives had used to platform to target U.S. voters.

With regards to the Facebook scandal specifically, Cambridge Analytica are accused of harvesting personal data from 50million Facebook profiles, data which was then used to psychologically profile victims to drive advertising campaigns, targeted at voters in the US elections.

Those systemic problems have dramatically worsened since the presidential election, with Facebook coming under intense fire on multiple fronts: Russian operatives using Facebook to manipulate voter sentiment during the presidential election, Facebook accounts spreading «fake» news, the potential for its advertising system to be used for racist targeting and its slow response to violent or harmful content on the platform.

That's the question many Americans are asking after revelations that a data - mining firm working for the Trump campaign improperly got its hands on the personal information of tens of millions of Facebook users and created detailed profiles that were used to target unsuspecting voters in the presidential election.

Facebook said it thought Cambridge had deleted the data, but the Times» and Observer reports cited former employees and documents that the data was used to target voters during the 2016 presidential election.

The consultancy is accused of using online data to create voter personality profiles to target users with personalized political advertisements.

Cambridge Analytica specializes in using online data to create voter personality profiles in order to target users with political messages and ran data operations for Donald Trump's presidential campaign.

Cambridge Analytica, a firm that specializes in using online data to create voter personality profiles in order to target users with political messages, ran data operations for Donald Trump's presidential campaign.

Facebook CEO Mark Zuckerberg takes his seat after a break to continue to testify before a joint hearing of the Commerce and Judiciary Committees on Capitol Hill in Washington, Tuesday, April 10, 2018, about the use of Facebook data to target American voters in the 2016 election.

The investigation is part of a broader probe, launched last year, into how political parties are using data analytics to target voters.

The world's largest social network had already been the target of lawmakers who say it hadn't done enough to inform the public about Russian operatives using its ad platform to sway U.S. voters.

But it's not clear whether the firm used the Facebook data in other ways to better understand and target voters.

It uses such data to target voters with hyper - specific appeals, including on Facebook and other online services, that go well beyond traditional messaging based on party affiliation alone.

Nobody seemed to care when President Obama's campaign used the same loophole to get data on and target tens of millions of voters.

Brock focused on using information technology to build first - rate fundraising, voter - targeting, and opinion polling operations.

Often a more effective way to use a large budget is to work with a firm like DS Political that does voter - file targeted display ads.

The best answer seems to be a combination of targeted and untargeted outreach: online communicators can use a sharpshooting approach when appropriate, delivering targeted messages and ads to particular voters and connecting personally with chosen bloggers, Twitter enthusiasts and journalists.

Even before the final weekend push, for instance, Democrats had used the Voter Activation Network to target over 50 % more voter outreach than at the same point in the previous midterm campaign (though I was surprised it wasn't higher).

Instead, they could target voters and potential donors more effectively using the information they gathered by actually running Facebook ads and measuring the results.

Political campaigns typically use search advertising primarily for long - term list - building, but with a big chunk of February 5th voters apparently still undecided, shouldn't targeted search ads be an effective way to reach people who are still making up their minds?

At one of this year's many data - focused Netroots Nation panels, former Obama data guru Ethan Roeder noted something about the effective use of voter - targeting technologies: that's it's less about the data itself, and more about creating a culture of letting the information in...

In her case, it's led to a clear understanding of how marketers and politicos use data to target customers and voters.

This technology is now widely used by digital political advertisers to reach voters with highly targeted messaging, particularly within the tight geographic boundaries of congressional and legislative districts.

The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data....

Cool stuff on the digital advertising front today: the Montana Democratic Party is using DSPolitical's voter models and targeting ability to put ads like this one in front of Montana voters who could lose health coverage if Republicans repeal Obamacare.