Sentences with phrase «targeted ad spending»

No amazing new tech has been rolled out recently — text message donating to campaigns is still not in widespread use except for the largest of campaigns, but voter - file targeted ad spending is available for campaigns at all levels on the Democratic side thanks to self - service tools likeDemocraticAds.com.

Locally targeted ad spending by US national brands will grow to $ 68.9 billion in 2018, according to BIA / Kelsey's US Local Media Forecast...

For 2017, we're seeing an explosion in highly - targeted ad spends and communications, including businesses messaging directly with customers through Facebook.

Not exact matches

Beyond Facebook's scale and the amount of time people spend with it, those in the industry are intrigued by the ability to target ads to the right audience.

Rather than sending out mass advertisements and hoping to reach potential customers, Baird is strategic about spending his advertising budget, using Facebook's targeting features so that only the right people see his ads.

As he framed it, the real targets of the strategy here are parents (and older siblings), who will spend more time using Messenger — and seeing ads and conducting commerce there — if they can get their families together in one digital location.

«I quickly figured out I could spend $ 150 on an in - store demonstration, or I could spend that on targeted ads that cost 10 cents per eyeball,» Woolverton says.

Companies like Aimclear explain how psychographics are expected to eat the traditional display ad budget by showing how much of typical display ad spend is wasted attempting to reach the wrong people and how much less can be spent with Facebook's detailed behavior targeting.

The Goldman analysis accounts for the potential «impact of a decline in users or total time spent on Facebook in Europe, as well as the potential for declines in ad pricing based on lower effectiveness should the company be forced to leverage contextual vs. targeted advertising.»

Once you've selected your target audience, you next need to choose how much you'd like to spend on your ad.

This could help the company do a better job of targeting ads so that advertisers would pay more and have less reason to spend their money on Facebook.

Discover what you need to know in order to scale your ad spend, why you need to be using interest - based targeting in addition to lookalike audiences to scale (and how they compare), and how to come up with a Lead Magnet to capture the attention of a new source of cold traffic.

Digital ad spending surpassed television ad spending globally for the first time; targeted data is prized.

You can save a lot of your ad spend if you use this strategy vs simply targeting an entire city.

You can spend hours crafting the perfect ad text and landing page combination, fine - tuning geo - targeting, adding negative keywords and site exclusions, and playing with day - parting settings — all with the aim of pushing your conversion rate through the roof.

P&G is already the nation's largest television advertiser, while Gillette spends almost $ 1 billion a year on ads, primarily targeting men rather than P&G's traditional female customer.

For example, we discovered we could pour plenty of money into Facebook Ads for high reach — but since our targeted audience wasn't spending time there, any investments would be a wash.

Cited was a slowdown in ad spending targeted at the hospital market.

Their targeting seems appropriate at first glance, since the Military Channel is going to skew older, white and conservative (and if the other ads on the channel are any indicator, very willing to spend money on «collectibles»).

Yes, campaigns still need to spend money on television ads and field organizing, but it makes no sense for Democrats to ignore digital while pouring money into repetitive (and often poorly targeted) 30 - second spots on TV.

The statement added that RT, which was named in January in a US intelligence report on election interference, spent at least $ 274,100 in 2016 for 1,823 tweet ads or «promotions» that «definitely or potentially targeted the US market.»

A few days back, our friends at ad - targeting - firm DSPolitical sent over a New York Times article that should scare the pants off of anyone who's spending money to buy video ads.

House Majority PAC and Priorities USA Action will spend $ 270,000 on the ads, which target four Republican candidates across a trio of southern California House races that Democrats view as prime pick - up opportunities in November.

Winner Joe Lhota spent around $ 1.5 million overall on voter outreach, of which nearly $ 463,000 went to Target Enterprises for TV advertising and around $ 290,000 went to Target Enterprises earmarked for «cable and digital ads.»

Signficantly, she spends more time on targeted Google ads, though, which are likely to be much more useful as a promotional tool down the road.

Save My Care previously spent more than $ 1 million on TV ads in April targeting seven Republicans who either supported the original version of the GOP health care bill or hadn't declared a position before it was pulled from the floor.

Former NYC Councilman Anthony Como is out with a new TV ad that attacks his Democratic target, Queens Sen. Joe Addabbo (also a former NYC councilman), for voting «124 times» to increase taxes and fees while also going along with $ 14 billion worth of new spending in the state budget.

-- Legislators seek e-cigarette ad disclosure - POLITICO's Bill Mahoney: Two state legislators want manufacturers of electronic cigarettes to disclose information about how much they spend on internet advertisements and which websites they're targeting.

Spending five figures on the ad buy, the Democratic Congressional Campaign Committee is targeting nine members who voted for an amendment that would defund a program that allows some young undocumented immigrants to defer deportation.

By using our overnight media data, distribution of ad spend across a variety of channels and timeslots ensures that the target market is adequately reached with advertising, placements, and sponsorships.

But as the larger charities with significant ad spend review their marketing priorities our sense is that some are already starting to evaluate whether they get value from their ad budget and are considering where a targeted PR strategy would be suitable in delivering results at a fraction of the cost, while complementing remaining ad spend.

Interpreted correctly, these numbers can help test messaging points, target ads, mobilize donors and volunteers and determine where the candidate and top - level surrogates should spend their precious time.

Jag Singh, the founder of MessageSpace, which buys social media, internet and print advertising and provided services to the Conservative campaign, confirmed the Tories spent less money on Facebook ads rallying their own supporters than targeting ads at soft Labour voters.

Targeted cable ads can be a much more efficient way to spend money, particularly if you're looking beyond CNN, Fox and MSNBC.

The Collective is spending upward of $ 700,000 on the ad, which is running on West Palm Beach television stations and South Florida cable networks and is clearly targeted toward Democratic base voters.

Spending on digital advertising can go even further, with social media ads that can target social media sites used by likely voters who campaigns and super PACs want to reach.

SEIU Local 32BJ, which represents 145,000 service industry employees, is spending «a robust five figures» on a weeklong digital ad campaign targeting DeFrancisco, union officials said.

The group, which has already backed third - party candidate Doug Hoffman, is spending $ 250,000 on radio and TV ads targeting Democrat Bill Owens and Republican Dede Scozzafava.

More than a third of the state's money is spent on Medicaid, making it a necessary and obvious target for cuts, and yet each year the same ritual plays out: The governor proposes cuts to health care; the state's hospital lobby and the union representing health - care workers spend millions of dollars in maudlin TV ads decrying the cuts — on top of the millions they contribute to elected officials; the governor's poll numbers decline, and he agrees to an expensive truce that barely makes a dent in rising Medicaid costs.

As outside spending ramps up in the race for governor, a conservative Super PAC funded primarily by the Republican Governors Association released a new ad Tuesday targeting Democratic incumbent Gov. Dannel P. Malloy.

The coalition spent $ 500,000 on a campaign, which included hiring lobbyists to press their case with legislators who were on the fence, and running targeted online ads in their districts.

Ending Spending Action Fund targeted Huelskamp with TV ads saying he was a «20 - year politician,» not a farmer.

The fledgling Super PAC plans to spend $ 200,000 this month in the Syracuse area on a series of direct - mail ads, live - operator phone calls and targeted Internet ads to independent and undecided voters, said David Donnelly, co-director of Friends of Democracy.

Food & beverage companies spend $ 2 billion a year on youth - targeted ads, with American children seeing approximately 4,700 ads each year and teens viewing 5,900 ads per year, according to Institute of Medicine research.

Target some of your ad spends at internet power users who use multiple services and activities on portals.

So I adjusted my ads to only target women age 35 and above, and instantly, my cost per click dropped and my sales increased just by optimizing my ad spend to focus on the demographic that actually converted.

and targeted FB ads (which make approx $ 6 for every $ 2 I spend)

Use the Facebook ads manager to select a target audience that's a good fit for your book, then experiment with small spends (as low as $ 10 or $ 20 each) to see which of your messages and target audiences converts.

When companies launch a new product they spent months identifying their target market, crafting marketing messaging and determining ad placement.

Each year, food and beverage companies spend $ 2 billion on advertising that targets kids; American children see somewhere around 4,700 ads for such, and teens see around 5,900 ads annually.