Sentences with phrase «targeted by advertisers»

Further, growth in our Ad - Supported User base increases the size and scope of user pools targeted by advertisers, which improves our ability to deliver relevant advertising to those Users in a manner that maximizes our advertising customers» return on investment and, ultimately, demonstrates the effectiveness of our advertising solutions and justifies a pricing structure that is advantageous for us.

Not exact matches

Also unlike a billboard, viewers of online ads may be a narrow target audience, rather than anyone driving by; Facebook's sophisticated tools for advertisers offer a slew of ways to segment audiences.

Indeed, by all indications, the main impact of the Russia disclosures on Facebook's business has been demonstrating for advertisers how effective the platform's ad - targeting tools can be and how much organic resharing and engagement is lavished on viral content.

• Piggybacking on online «cookies» acquired by Google that advertisers use to track consumer preferences, the NSA is able to locate new targets for hacking.

Worse, it allows Google (Chrome), Mozilla (Firefox), and Apple (Safari) to now remind users that their privacy and anti-tracking controls — which users must opt into — are the only ones now respected by advertisers who use tracking cookies to target ads at users.

However, Arete Research's Richard Kramer told CNBC that advertisers may be leery of the platform so their brands don't get targeted by Trump.

The European privacy laws may crimp targeted advertising by limiting the flow of personal data, but firms like Google and Facebook still have an advantage because advertisers are likely to turn to services with reach and enormous audiences — akin to buying an ad during the Super Bowl.

Facebook says that advertisers can «futher refine» the categories by using other targeting options it already offers.

In his new role, Dipasquale's focus will be on marketing and business development for Acuity's software - as - a-service trading platform, which is used by agencies and advertisers to buy targeted digital media at scale.

Custom Audiences are targeting lists based on data owned by the advertiser.

Advertisers Can Now Target Quora Users Via Their Email Address Question - and - answer service Quora has added a feature allowing marketers to target its users by e-mail, with its new List Match Audience update announced recently, expanding on the firm's advertising plaTarget Quora Users Via Their Email Address Question - and - answer service Quora has added a feature allowing marketers to target its users by e-mail, with its new List Match Audience update announced recently, expanding on the firm's advertising platarget its users by e-mail, with its new List Match Audience update announced recently, expanding on the firm's advertising platform.

Dauman has taken steps to woo advertisers by using data to better target their commercials.

According to a post on the Facebook Business blog, the site has been working with experts in privacy, data ethics and civil rights, along with charitable and advocacy organizations, to keep advertisers from misusing Facebook's ad targeting capabilities, specifically the ability to discriminate by using exclusion targeting.

Facebook became one of the world's most valuable companies by giving advertisers the ability to target its 2 billion - plus users based on a vast trove of personal information, from where they live to what movies they like.

However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.

Of course, advertisers can target by interest as well as by demographics, running ads only on special - interest sites or on special - interest sections of mass - audience and news sites.

This technology is now widely used by digital political advertisers to reach voters with highly targeted messaging, particularly within the tight geographic boundaries of congressional and legislative districts.

And like any online targeting, these identifiers won't be perfectly precise every time — it might make sense for advertisers to run ads aimed at the general public and at Facebook's «politically active» side - by - side and see what the results are, at least as an initial test.

The study is believed to be the first to demonstrate how present - day migration statistics can be obtained by compiling the same data that advertisers use to target their audience on Facebook, and by combining that source with information from the Census Bureau.

Advertisers can target the ads by keyword, category, location, and demographic.

By making it clear right off the top what — specifically — he wanted in a partner, he did what advertisers call «targeting.

Cookies are also used by third - party advertisers for tracking various statistics across different websites in order to target ads on an individual basis, this is called behavioural advertising.

THE CW TELEVISION NETWORK launched in 2006 as America's fifth broadcast network, with programming targeting younger viewers, a demographic highly sought after by advertisers.

About The CW: THE CW TELEVISION NETWORK launched in 2006 as America's fifth broadcast network, with programming targeting younger viewers, a demographic highly sought after by advertisers.

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The Web site, www.101thingstodo.com, offers complete travel booking capabilities and in - depth information about specific destinations for targeted travelers, backed by an aggressive marketing plan to drive business to online advertisers looking to reach the pre-arrival market.

CPC for any given keyword can vary by geographic area, by how many people are searching for it, by the number of advertisers targeting it and so on.

Like other online advertising platforms, Facebook allows advertisers to choose their target audience by location, age and interests.

We believe our ability to compete depends primarily on the reputation and strength of our brand as well as our reach and ability to deliver a strong return on investment to our advertisers, which is driven by the size of our Ad - Supported User database, our advertising products, our targeting, delivery and measurement capabilities, and other tools.

Facebook is so proud of its algorithms that it conducted research about exploiting posts by kids as young as 14 to show how its algorithms could help advertisers pinpoint emotionally vulnerable moments for the purpose of targeted ads.

«The direct - response targeting options that are not affected by this change, such as pixel - based retargeting, Custom Audience lists, and lookalike audiences, will continue to function well and drive performance for most advertisers,» Sahu believes.

It got rid of an option for advertisers to use for targeting information provided by data brokers, such as Axciom and Experian, which gave Facebook some of the most specific and sensitive data points, from how many credit lines a user has to their criminal record.

In a Sept. 21 video message, Facebook CEO Mark Zuckerberg said the company intended to overhaul how it manages election ads, including by placing requirements on political advertisers to disclosure which audiences they target with which ads.

Facebook says that advertisers can «futher refine» the categories by using other targeting options it already offers.

Advertisers can target a Facebook user by using their Instagram information and vice versa.

Facebook, an advertising behemoth with more than two billion users a month, provides advertisers with the ability to customize their messages and target who sees them by selecting from preset lists of demographics, likes, behaviors and interests, while excluding others.

Eventually, the platform will benefit all participants of the World Wi - Fi ecosystem: users get free internet access by watching short ads, advertisers reach their target audience at lower price, and router owners generate passive income by sharing their resource.