Sentences with phrase «targeted digital advertising»

He pointed to an aggressive get - out - the - vote effort the party is launching which will include a combination of targeted digital advertising and door knocking.

Jim Walsh is the co-founder and CEO of DSPolitical, a voter targeted digital advertising network for Democrats and progressives.

«We are leveraging a robust set of analytic tools to optimize our media allocation, leading to a reduction in print advertising in order to increase targeted digital advertising and expand our social media presence,» said Mr. McDermott at the conference.

We learned recently weekend that the personal data of 87 million user accounts was accessed by Cambridge Analytica, a data analytics firm that specializes in targeted digital advertising.

The US Patent and Trademark Office (USPTO) issued Patent No. 8,763,033 to Audience Partners for its proprietary technology allowing political campaigns to target digital advertising using voter registration records and a host of other data....

This presents a marketing challenge that can be difficult to overcome — impacting everything from the choice of cover design to deciding how to target digital advertising.

Not exact matches

B2B reps at retail brands and service providers, for instance, can target hotels to offer wholesale bedding, bathroom supplies, cleaning and maintenance, security, IT support, booking software and even marketing services (print materials, digital advertising and social media management).

Online advertising on targeted websites or through Google AdWords, Facebook ads, Twitter ads, LinkedIn ads and other digital advertising services can work extremely well to increase opt - in form submissions, particularly if you're offering a lead magnet that your target audience really wants.

In April 2015, Foursquare added Pinpoint, a digital advertising system that helps brands target consumers based on where people go in real life.

This is why the deal makes so much sense: AOL provides the technology to target individuals instead of content, and Verizon the ability to track those individuals — at least the over 100 million customers they already have — at arguably a deeper level than anyone else in digital advertising (for non-Verizon customers, AOL's ad platform is still useful, albeit not as targeted; rates would be commensurately lower).

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Their business model is a digital advertising business model, and the reason why Facebook and Google had more than a 90 percent share of growth in the digital advertising space last year is that they can target advertising in a way that no other site can because they have a 360 - degree view of user activity, meaning they're tracking users across the web and therefore know much more about their users than anyone else.

Our work integrates targeted, digital advertising, inbound marketing, automation and analytics to help companies gain a competitive advantage in the marketplace.

Ad tech streams into audio Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundant.

The UK's data protection agency will push for increased transparency into how personal data flows between digital platforms to ensure people being targeted for political advertising are able to

Digital advertising, PPC, remarketing, targeted and progammatic advertising for B2B enterprises.

Seeking to revolutionize and overhaul the severely flawed and privacy invasive digital advertising industry, BAT is an open - source and decentralized digital advertising platform quantifying user attention span through browser engagement, ultimately reducing targeted ads.

Direct marketing has always been well - suited for digital advertising; the point of the ad is to drive conversion, and digital is very good, not only at measuring if said conversion occurred, but also at targeting customers most likely to convert in the first place.

Whether you're looking for more awareness or content engagement, we go beyond traditional digital advertising to deliver cutting - edge platforms for your message and ensure it gets noticed by a highly targeted audience of benefits professionals.

I've been looking for a long time to develop digital marketing through facebook, however I have to follow the tide and go running to join the advertising of the instagran, because everyone is now in that intagran and we have to be aware where our target audience is.

410.6 million targeted consumer media impressions (from advertising in print, outdoor, audio, in - store radio, digital, custom content, events and retailer programs including social media and videos)

Targeted TV and digital advertising, traffic - stopping retail and on - premise POS materials including expandable, scalable display pieces and channel specific IRC (instant redeemable coupon) and MIR (mail in rebate) offers (where legal) will encourage consumers to engage with Heineken for a chance to win prizes that instantly upgrade their summer entertaining.

If you are trying to get your brand advertising to effectively target millions of consumers across multiple digital channels, we can help you.

This requires targeted, concerted efforts involving social media marketing, search engine optimisation, together with a host of advertising and promotional schemes in the digital world.

Look for him to ignore targeting and grassroots outreach in favor of ginning up coverage on cable news, and despite the RNC's pledge to spend heavily on digital advertising between now and November, his campaign won't take advantage most of the online options that internet political professionals now take for granted.

Digital advertising is another, since even Google and Facebook ad campaigns benefit from extensive experimentation with keywords and demographics, something that's difficult to do well if you're learning on the fly (and don't even THINK about doing «cookie targeting» on your own).

Mr. Delany added that digital advertising would help target key demographic groups of voters who will be important to either Democratic campaign for a win in California.

The willingness of our first - time U.K. clients to work with DSPolitical to conduct a targeted, voter - matched digital advertising campaign — even on a limited scale — should put other democracies on notice that such innovative new voter engagement techniques are on the way.

Cool stuff on the digital advertising front today: the Montana Democratic Party is using DSPolitical's voter models and targeting ability to put ads like this one in front of Montana voters who could lose health coverage if Republicans repeal Obamacare.

Here's a good example of using a proxy target for your REAL opponent in an online advertising campaign: Media Matters has gone on the digital offensive against Fox News, but their ads are actually aimed at online travel service Orbitz.

The patented technology provides the ability to use publicly available voter registration records and political demographic data such as party affiliation, voting history and political geography to target and place advertising and messaging across millions of websites, mobile apps and multiple digital devices including addressable TVs.

It may turn out that Jackson is so extreme that McAuliffe's campaign (disclosure: my friend Alex Kellner is McAuliffe's digital director, but we don't talk about the campaign) can use him in ALL of their advertising, but he's also a perfect target for the kind of segmented communications at which the internet excels.

A year ago, largely true: except for specialized outlets like Facebook, Twitter and Google, providers generally required campaigns to slap down a minimum of five figures to buy digital advertising targeted at...

Winner Joe Lhota spent around $ 1.5 million overall on voter outreach, of which nearly $ 463,000 went to Target Enterprises for TV advertising and around $ 290,000 went to Target Enterprises earmarked for «cable and digital ads.»

This may come as a surpise to some, since, impressed the ability of newer online advertising methods to target people demographically and even individually, digital marketers often migrate toward the tightest targeting they can manage.

Data - driven targeting isn't the only significant trend in digital advertising.

Smartphones and portable devices will be the most important hardware, which will surprise few (although there will be a role for things like targeted digital outdoor advertising).

They even recently announced a new digital advertising targeting effort with TargetSmart and Experian.

Spending on digital advertising can go even further, with social media ads that can target social media sites used by likely voters who campaigns and super PACs want to reach.

Even your «digital exhaust», such as search requests and browsing history, is often recorded by companies who want to target you with personalised advertising.

The campaign will also roll out digital and mobile advertising targeting teens and parents that show the effects of distracted driving on teen drivers while sharing statistics about distracted driving, crash rates and parent role modeling.

The social media platform also gives digital marketers an opportunity to extend the reach of marketing strategies through target advertising to on social media.

Today, digital advertising is vast, with many different types of online ads being produced based on target audience, website content, and call to action.

Marketers need to understand who is reading the digital versions of publishers» works so that they can ensure their advertising budgets are being wisely targeted to consumers reading a publisher's magazine on a mobile device.

John Barnes, Chairman AOP and MD Digital and Tech Incisive Media, said: «It is a little over 18 years since the first banner ad was served and in that time digital advertising has become the most significant revenue stream for most media owners and a sophisticated and established targeting Digital and Tech Incisive Media, said: «It is a little over 18 years since the first banner ad was served and in that time digital advertising has become the most significant revenue stream for most media owners and a sophisticated and established targeting digital advertising has become the most significant revenue stream for most media owners and a sophisticated and established targeting medium.

We have been using a lot of analytics, tools, and digital innovations to track user experience on the Internet — retailers know the products that consumers have looked at and can use that information to target advertising to them; Amazon knows what you buy and sends emails suggesting related items for future purchases.

With a very different use of digital than we've been talking about lately, Marvel's going to try and drive some more foot traffic to retailers with some targeted advertising.

Whether you are looking for lead generation, targeted advertising opportunities, or customized digital marketing and technology solutions, we can help.

The initial use cases were targeted toward online digital content in media and advertising to gauge audience response.

The UK's data protection agency will push for increased transparency into how personal data flows between digital platforms to ensure people being targeted for political advertising are able to