A majority (153) of
the targeted electoral districts — Prince George (20), Kamloops (16), Fraser - Nicola (1), Chilliwack and Hope (27), Abbotsford (31), Surrey (20), Burnaby (28), and Vancouver (12)-- are regions and cities along the pipeline's route.ii
Plus, more - traditional mass outreach may still work in online social settings, since extensive advertising on MySpace, Facebook and LinkedIn is still relatively untested, and campaigns with the resources to buy ads
targeted at their particular
electoral districts may find them an effective way to tap a politically active audience.