I've seen much better results from everything I've outlined above with the caveat that
a targeted guest post for a blogger in my field paired with a price promotion can really help.
Not exact matches
Every industry has authority bloggers, and if you can find the ones that are popular in your niche, you have a number of opportunities to connect with your
target buyers — from submitting
guest posts for publication, running display ads, to responding to reader questions in the comments.
To find other websites that rank well
for the term (and similar terms) which might be good
targets for a
guest blog
post, you'd want to examine the top 100 search results
for the following search queries:
I'll teach you — wait till the holiday approaches and then quickly grab your keyboard and start typing away
guest posts for blogs
targeting potential customers.
Doing
guest blog
posts come and a great marketing method
for the book writers to promote their books to their
targeted audience.
Blogging on your own turf isn't necessary
for a book marketing campaign, but major blogs and websites can play an important role in spreading word of mouth, which means it can be worthwhile to write
guest posts, do Q & As, or otherwise try to get featured by relevant bloggers who reach your
target audience.
You do that by being everywhere during launch week, by writing
guest posts for 10 + popular blogs or websites, or by having them review the book
for you, or through
targeted Facebook or Google ads.
Finally, look
for websites that reach your
target audience and see if you can submit
guest articles or blog
posts.
Blogging on your own author blog,
guest blogging
for others and
posting regularly to social media platforms where your
target audience gathers like Facebook and niche forums are good places to start.
Today's
guest post, from writing coach and author Angela Ackerman (@angelaackerman), discusses techniques
for identifying and connecting with your
target reading audience.