Sentences with phrase «targeted mobile ads»

The startup's new technology uses mobile device sensors for facial and audio detection that can verify that users engage with the ads they're served and to incorporate gamification techniques to make viewing targeted mobile ads a part of the experience of using the app.

A new study from digital creative agency Razorfish reveals that more than three - quarters of smartphone users think ads like these, targeted mobile ads, are way too invasive.

Not exact matches

Verizon is already working on increasing revenue through its ad - supported mobile video service go90, targeted at millennials and built on video streaming technology acquired from Intel Corp. in 2014.

By checking your display campaign placements report today, you can see evidence of mobile ad clicks coming through your campaign if mobile app targeting has not already been deactivated in your account.

Google no longer gives you the option to create ad groups that specifically target mobile users.

In many ways mobile web games are the ultimate mobile engagement ad unit: they allow a brand to engage its target audience at scale through the preferred activity on mobile, and to do so in a cost effective manner in a way that fosters social and viral growth.

Foursquare took the list of places where Herradura is sold and used location data from mobile phones to target ads to people who had been at or near those stores in the past or were likely to buy premium alcohol.

AdTheorent, the seventh advertising company on Inc.'s 2015 overall list, develops data - based technologies that enable partners like McDonald's and Bank of America to optimize the timing and targeting of their mobile ads to maximize engagement.

A report released by targeted ad company xAd and call analytics firm Telmetrics reveals that almost 50 percent of mobile shoppers say mobile ads are «informative / helpful» and 70 percent have noticed mobile ads in the past 30 days.

And in addition to the usual service fees, T - Mobile sees the possibility of selling TV ads using targeting technology that is more precise than what is possible through cable networks.

Apple executives at this week's Mobile World Congress in Barcelona, Spain, told Efrati that Apple will soon let third - party companies help advertisers target their ads to specific users, like they can on Facebook.

«We think that monetization over time will take its course because on mobile you can provide more targeted ads to users because of location - based data and other personal data that we can collect.

A Boston - based mobile marketing agency, Copley Advertising, has attracted several anti-abortion groups as clients for the location - based abortion clinic ad targeting service, Rewire, a nonprofit women's rights news site, reported this week.

Some anti-abortion groups are sending women targeted advertisements on mobile phones in real - time when the women enter a Planned Parenthood clinic, relying on a commonly available location feature that ad industry networks provide.

Jeff Malmad, Mindshare North America's head of mobile, sees that as a model for how emotional data will be used — to understand consumers» «moments of receptivity,» and not only targeting those moments with ads but also using them to create better products.

Facebook now offers targeted advertising across the mobile and desktop web, and in apps, and that puts the social network in direct competition for ad dollars with Google, which has had a years long head start in both media.

Audience Network is the mobile advertising platform Facebook unveiled in April that allows brands to extend their Facebook ad campaigns across a network of other mobile apps using the social network's targeting data.

Facebook, though, uses data pulled from a users» profile and the user's interactions on the platform, which is not the most accurate way to target local mobile ads, Greenfield said.

Foursquare took the list of retailers selling Herradura, then incorporated location data from mobile phones in order to target ads to consumers who had frequented (or been near) those retailers in the past.

This article is about: North America, WordStream, Content Marketing, SEO, SEO Rankings, Organic Reach, Paid Media, Social Media Marketing, Facebook, Twitter, Twitter Ads, Google, Google AdWords, Google Analytics, Remarketing, Facebook Audience Network, Audience, Audience Targeting, Cost Per Click (CPC), PPC, Reddit, Medium, Ctr, CTRs, Engagement, Youtube, Rankbrain, Machine Learning, Video Advertising, Bing, Digital Advertising, Mobile, Social Media, Digital, Technology

Facebook (NASDAQ: FB) launched a mobile ad network, the Facebook Audience Network which will allow app developers to deliver targeted ads based on the platform's data and activity.

You can also choose what device you'd prefer your ads to show on, e.g., targeting mobile users.

The ads will run across press, broadcast TV, cinema, digital and outdoor, with additional content on social and mobile, while a CRM campaign will target people on email with an online personality test, where the public are then able to find out what textiles suit them.

For example, targeting mobile users with ads for your web - only app might not be the best idea.

Integral Ad Science (IAS) has unveiled a first - to - market technology solution that helps programmatic advertisers target mobile in - app ads that are brand safe, free of fraud and...

Integral Ad Science (IAS) has unveiled a first - to - market technology solution that helps programmatic advertisers target mobile in - app ads that are brand safe, free of fraud and have a viewability goal.

Thanks to integration into some of BabyCenter's most popular milestone opportunities, like a Half - Birthday Community Party, monthly virtual events reaching upwards of 15,000 moms, and targeted outreach on mobile, app, desktop and email, Stonyfield experienced significant increases in key metrics including brand awareness, ad recall, and purchase intent.

Because of the GPS features built into modern «smart» phones, mobile ads can be geo - targeted as well as aimed at people based on their search queries.

Digital and mobile ads are one of the few ways to reach them, and even cookie - targeted ads are not hard to buy.

Interesting news in my inbox this morning — Yahoo is launching an ad network targeted at users of the mobile web (read coverage via MarketingVOX and the New York Times).

Having served billions of targeted voter - matched digital ads online, social media, and mobile devices over the past five years and helping to elect scores of Democrats up and down the ballot for offices ranging from senator and governor to state legislator and school board member, DSPolitical has earned a reputation as a progressive ally and committed innovator.

If voters in the United Kingdom weren't accustomed to encountering campaign ads on television and the radio, how would they respond to such communications when targeted with banner ads and videos online and on their mobile devices?

Focus today is on optimizing political and advocacy campaign media budgets, using online ads as well as mobile to reach voters, and innovations in targeting constituents across all media.

As the Sunshine State headed to the polls yesterday, down - ballot candidates bought Google online ads on mobile geo - targeted to specific districts, hoping to capture people who are doing last - minute research while waiting in line at the polls.

And while the Democratic Congressional Campaign Committee has also been using mobile microtargeting programs, as well as working with Google AdWords to target ads geographically, its record - breaking fund - raising is perhaps most impressive.

GOING DIGITAL IN FLORIDA PRIMARY — As the Sunshine State headed to the polls yesterday, down - ballot candidates bought Google online ads on mobile geo - targeted to specific districts, hoping to capture people who are doing last - minute research while waiting in line at the polls.

Therefore, mobile app developers can access the targeted ad content delivered to its own app users and then reverse engineer that data to construct a profile of their app customer.

Kohl's Drive Smart's multi-format campaign will target parents and teens via mobile marketing banner ads, digital billboards, streaming audio, social media and geo - fencing to catch young people at popular teen destinations like movie theaters.

Google is bolstering its European mobile sales team in a bid to promote its mobile ad channels, such as geo - targeting, to brands and agencies.

Google wants to increase advertiser interest in geo - targeted display ads and in - app mobile ads, said Ian Carrington, mobile ad sales director.

A: User - level targeting for traditional mobile ad network traffic.

Kevin Hayes, VP of Ad Sales at American Target Network will speak on the latest strategies for television, cable and radio for online and mobile dating operations.

Founded in 2006, Sponsormob helps advertisers and agencies gain reach with highly targeted mobile - ads using data - driven technology.

Share your LGBTQ Audience Targeting We're Gay Ad Network Display, Mobile, Video, Native.

The planned payment system would allow Google to offer retailers more data about their customers and help them target ads and discount offers at mobile - device users near their stores.

To do so effectively, it needs to have more control over the native app experience in order to offer features for advertisers such as the recently introduced support for mobile app attribution through integrations with partners like Tune, Adjust and Kochava for app install ads, or just to simply better cater to advertisers who want to target mobile in particular.

NAR's latest campaign, «Real People,» targets home buyers and sellers, ages 25 - 54; the ads are currently broadcasting across TV, digital, radio and mobile channels.

For targeting millennials, your ad will dominate mobile apps.