Sentences with phrase «targeted search ads»

It's a great tool for down - ballot campaigns, since targeted search ads can catch voters, journalists, bloggers and other influentials when they're actively looking for information about the race.

But, carefully targeted search ads should be a tool high on the list for just about any political communicator.

Political campaigns typically use search advertising primarily for long - term list - building, but with a big chunk of February 5th voters apparently still undecided, shouldn't targeted search ads be an effective way to reach people who are still making up their minds?

Not exact matches

When your targeted keyword is searched, your ad will be displayed and you will be charged per click ONLY when a visitor clicks on the ad and visits your site.

To her point, today's marketing is driven heavily by a mix of online ads, sponsored content, and search engine optimization — methods that place your content front and center to audiences that can be targeted and managed across a number of demographics.

If you find there isn't a way to effectively target all common search queries with a laser - targeted, static - based ad, then it is time to run a DKI split test on that particular ad group.

Keyword targeting is often best for in - search ads.

While this may be true, they still have paid search ads and in the near future some brands may see high value in targeting the ad - blocked and web - private audience.

It is too narrowly targeted with ads based on prior product searches and other scientific stats as opposed to sweeping a broader reach with a more aspirational approach, he argues.

These paid advertising opportunities are inexpensive and highly targeted, ensuring that your ad (s) will be seen at the exact moment someone is searching for content based on a keyword or search phrase that matches specific keywords associated with your video content.

Google does a good job already of targeting ads based on what people search for, write about in emails and watch on YouTube.

«We recently audited our recruiting ads on Facebook and discovered some had targeting that was inconsistent with our approach of searching for any candidate over the age of 18,» Amazon said.

A «test» of a few ads on Graph Search are targeted not to a user's queries but based on the same targeting methods used for Facebook ads.

Google can target ads based on keywords and personal search history, but Facebook's ads in the margins — for which there's no minimum budget — are ultra-refined, zeroing in on users based on age, geography, interests, education level, connections and a range of other data.

About half of all digital ad revenues are in targeted search, like the ads that pop up when you search for something on Google, Doctor says, and the vast majority of that money goes to the dominant search engines.

The basics of a keyword - targeted ad is it is ranked on a search engine page result (SERP), which is based on the particular matched keyword cost - per - click (CPC), advertisers bid, and Quality Score.

Here's how to use Google's new demographic targeting for search ads.

Ad tech streams into audio Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundanAd tech streams into audio Streaming audio providers are increasingly turning to new marketing methods for audio advertising technology that take advantage of smart speakers and voice search, and with digital audio ad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundanad revenue topping $ 1.1 billion in 2016 and growing 42 percent during the first half of 2017, creative targeting is abundant.

In 2015, the search giant unveiled Customer Match, a tool letting advertisers target ads using consumers» Gmail addresses.

They combine display and text ads with targeted search terms.

For example, a local plumber is typically sought on an as - needed basis, so optimizing content and search ads for «emergency plumbing services» may help you target consumers who are actively making a quick purchasing decision.

Do a search for «bankruptcy lawyer», for example, and you'll see several ads that say something like «San Francisco - Oakland - San Jose, CA» below them, indicating the ad was geo - targeted.

In doing so, it said search and display ads were not targeted based on users» geography or political preferences.

(I have written in more detail about DSAs and the various targeting types in a previous article, «Capitalize on volume and long tail in Q4 with Dynamic Search Ads `.)

Designed and driven by the collected users» demographic and other invaluable data, Google Search Ads offer unparallel targeting to reach potential customers besides seemingly interested visitors.

SEM uses targeted keyword - based ads to guarantee your site's visibility when potential customers are searching on topics relevant to your business.

Head terms are broader and likely bring in a lot of search volume, while long - tail phrases get your ads in front of a highly targeted audience — so it's good to include both in your campaigns.

Content ads have their own targeting tools and bids are more flexible, giving higher costs and poor conversion rates when search ads are shown as standard.

Because these companies are collecting such personal data on you — potentially who you're messaging and when, your browsing and search history, your online purchases, your public profile information, among other details of your digital life — they should be transparent about what they're collecting, how they're share it with advertisers and third parties, and how it's being used to serve you targeted ads.

So instead of, say, targeting people searching for «politics» or viewing a page about politics, Facebook will serve ads to people who've listed «politics» as an interest.

Because of the GPS features built into modern «smart» phones, mobile ads can be geo - targeted as well as aimed at people based on their search queries.

Speaking of those last two powerful players in the digital ad space, note that cookie - based targeting doesn't include Facebook and Google search ads as far as I know — the companies listed above are delivering ads (traditional banners or rich - media) on content websites.

Two other considerations about Google and other contextually targeted ad systems: first, if you target well, they'll reach people at the moment when they're potentially interested in your subject, since they're either searching for it or they're on a page that's somehow related.

Two other considerations about Google and other contextually targeted ad systems: first, if you target well, they'll reach people at the moment when they're potentially interested in your issues, since they're either searching for it or they're on a page that's somehow related.

What about adding blog ads or geo - targeted search and online display ads?

With contextual ads targeted primarily to sign up new supporters, the core of the campaign's strategy was the obvious «Barack Obama» search, though they did use some issue - and news - cycle - targeted keywords.

Geo - targeting, keyword - targeting and the fact that search ads are pay - per - click makes this strategy cost - attractive — you can concentrate resources on voters in particular states or metropolitan areas, and you only pay when you actually get a voter contact (i.e., when someone clicks).

Google and Yahoo ads telling voters to «Vote for Rahm Emanuel Now» are targeted to people in Chicago searching for «mayor» related keywords today.

For example, besides tossing Google bombs, the guys at MyDD also bought ads on the search engine targeted at politically relevant key terms (example: placing an ad that reads «Learn about George Allen.

The NRCC has created about two dozen of these new faux news sites targeting Democrats, both challengers and incumbents, and is promoting them across the country with localized Google search ads.

For instance, a campaign might aim cookie - targeted ads at its base voters or identified swing voters, while also running geotargeted Facebook Ads to hit particular demographics in the district and Google Ads on key search terms (the candidates» names, for instancads at its base voters or identified swing voters, while also running geotargeted Facebook Ads to hit particular demographics in the district and Google Ads on key search terms (the candidates» names, for instancAds to hit particular demographics in the district and Google Ads on key search terms (the candidates» names, for instancAds on key search terms (the candidates» names, for instance).

The committee also is putting search ad dollars behind sites targeting New Hampshire's Jeanne Shaheen, Alaska's Mark Begich, Mississippi's Ronnie Musgrove, Oregon's Jeff Merkley, and North Carolina's Kay Hagan.

Adknowledge, which places behaviorally targeted ads in Web pages and emails, aims to provide an alternative to text ads tied to keyword searches.

In addition to regular targeting (the country and city affected by your ads), Google AdWords lets you set specific locations within an area, by searching for something like a National Park or Airport.

Web Personals Online is an online dating resource site dedicated to making it easier for singles who decide to use the major online dating sites to find the exact type of person they are looking for by using targeted personal ads and specific search criteria.

Page to search transsexual dating ads Hate crimes in LA jump significantly, with transgender people targeted - Los Angeles Times TS - Dating is the premier worldwide shemale escort site which specifically caters to transsexuals, shemales, transvestites, crossdressers, ladyboys and

Non-fiction books with a central theme revolving around a specific religion are restricted to keyword - targeted ads only (Headline Search Ads and Sponsored Products) using keywords relevant to that religion or about religion in generads only (Headline Search Ads and Sponsored Products) using keywords relevant to that religion or about religion in generAds and Sponsored Products) using keywords relevant to that religion or about religion in general.

The company plans to make improvements to the business profile pages by the end of the summer, in addition to introducing geo - targeted ads and sponsored searches for small businesses.

When your potential clients are searching for legal services that your firm provides, you want to make sure you're effectively targeting them with your ads.

In very simple terms, the CPC is how much Google charges you — an advertiser using AdWords — when someone clicks on your ad after searching for a keyword your law firm was targeting.