However, if your website is highly visible for
targeted search phrases that are commonly searched for on the internet, then you will have the opportunity to land those clients.
The goal of fishing is to find additional keywords that either look promising or are already converting, but you're not yet specifically
targeting the search phrase.
For the past ten years, websites in competitive markets have battled to acquire the most links that utilized
their target search phrase, building up what's called «link text».
Not exact matches
Running an AdWords campaign allows you to
target specific keywords and
search phrases that will attract ideal, ready to purchase customers.
Keyword research along with understanding the shopping and purchase patterns of the
target consumer can help to identify
search terms and
phrases to go after.
One important aspect of
search engine optimization is the inclusion of keywords and
phrases your
target audience is
searching for.
These paid advertising opportunities are inexpensive and highly
targeted, ensuring that your ad (s) will be seen at the exact moment someone is
searching for content based on a keyword or
search phrase that matches specific keywords associated with your video content.
For example, Orabrush wanted to
target people
searching bad breath on YouTube, so they
targeted that
phrase, paying a small fee for each click.
Not to mention it adds more pages of your site that Google can index, maximizing the spread of your potential
search visibility, and it allows you to
target specific keywords and keyword
phrases that might be relevant to your audience.
When you scroll to the bottom of the
search results page, you will find up to eight additional keyword
phrases you can
target.
This will give you an estimate of the
search traffic for a Position 1 result if you were to rank for the
target key
phrase.
This might be the only time of year that people
search certain
phrases (like «Christmas office supplies») so
targeting them at the right time can put you ahead of the game and in line to make big sales.
You are not done researching a keyword
phrase unless you have analyzed the
search results page for that
phrase and you understand what kind of competitors win... If you're
targeting a
phrase and the
search results page for that
phrase includes videos then you should consider creating video.
Yes, Google's algorithm will reward you for writing about a news item first, but wouldn't you like to get that extra little organic boost because you chose to
target a variation of your keyword
phrase with higher
search volume?
The use of
target keyword
phrases in social messages to drive increased
search might not be as measurable through organic keyword referrals, but an increase in keyword usage on social platforms can serve as a sort of «social media share of voice» tracked with social media monitoring tools.
Head terms are broader and likely bring in a lot of
search volume, while long - tail
phrases get your ads in front of a highly
targeted audience — so it's good to include both in your campaigns.
Seeing patterns in keyword
phrases and being able to
target them can help SEO's get even more
search engine traffic
Target keywords and phrases that your target audience would use to find your marketplace, improving your search visibility and eventually acquiring more cust
Target keywords and
phrases that your
target audience would use to find your marketplace, improving your search visibility and eventually acquiring more cust
target audience would use to find your marketplace, improving your
search visibility and eventually acquiring more customers.
These are keyword
phrases you think are important to rank for in the SERPs (
search engine results pages) because your
target customer is probably conducting
searches for those specific terms.
Use Google's keyword research tool, select «Broad», «
Phrase» and «Exact» keyword matches for some
target keyword
phrases or analysis of a competitor web site; the keywords returned, once you have sorted them into the highest
searches first, are the most popular keywords that are being
searched on.
To ensure that people can find your site when they
search for your name, your book titles or a related topic, do keyword research to
target terms and
phrases your audience is typing into
search engines.
A better practice is to consider longer, more precise keyword
phrases that will lift your website higher in specific
search rankings tailored for your
targeted audience.
You must have enough
search volume to make it worth investing the time; but the
target phrase must also be niche enough to define a serviceable need.
We discussed
searching legal blogs for secondary information on specific legal topics, and we executed a few sample
searches: one with the
phrase «curative proviso,», and another with the
phrase «Rand Formula» and the added keyword Bernard: These
targeted commentary on recent Supreme Court of Canada decisions we had decided, in our example, we wanted to know more about.
Phrase match targets searches that use the exact phrase anywhere in the s
Phrase match
targets searches that use the exact
phrase anywhere in the s
phrase anywhere in the
search.
A word or
phrase your
target audience uses in
search engines.
With
search engines, law firms can bid on keyword
phrases relevant to their
target market.
Recently when thumbing through Facebook, I came across an ad for a coffee mug (clearly and efficiently
targeted at me as a lawyer using my social data) with the
phrase, «Don't confuse your Google
search with my law degree.»
Tip: Analyse the keywords and
phrases used by prospective customers when
searching Google and identify the terms
targeted by competitors.
If your
search term is more
targeted, such as «network security,» you will only be sent an alert once that exact
phrase is published on one of our publications, which may or may not be the same day you activate service for that
search term.
To help the right people — executive recruiters, your
target employers and others — find you on LinkedIn, you need to draw them to your profile through the relevant keywords and
phrases they
search to source candidates like you.
Although you will never know exactly what each ATS is programmed to
search for, a good guess would be the keywords and key
phrases from the job posting you are
targeting (learn more about keywords in this recording).
As you write content to build an online presence, be mindful of personal SEO (
search engine optimization): Research each company and industry you are
targeting to identify relevant keywords and
phrases, and then include these SEO - rich words in your resume, profile and social media posts to help recruiters and hiring decision - makers find you.
If you are already branded and / or pushing a «vanity number» and / or branded URL, vs. simply
targeting key words and
phrases related to «generic» SE
searches.)
«Specifically, I advise you to not only consider what your
target audience cares about, but also to think about the words and
phrases they're likely to use when
searching for that information,» Satterfield suggests.