Sentences with phrase «targeting a voter file»

By 2014, if you weren't cookie targeting a voter file, you were doing it wrong.

In this campaign season, if political advertisers are only cookie targeting a voter file, they're in trouble.

Not exact matches

(U.S. Edition) Cambridge Analytica, the data firm that harvested personal information from Facebook users to target voters in the 2016 presidential election, is filing for bankruptcy.

Not much, compared with the demographic or voter - file targeted banner and video ads that money could.

Most digital political professionals will think of voter file / cookie - targeting or IP - targeted online ads when the word «addressable» comes up, but more and more cable and satellite TV providers can now direct ads at specific households based on demographic or voter data.

What's impressive is how fast the this technology has has spread: my first detailed exposure to voter - file targeting was at last November's CampaignTech conference, where the company CampaignGrid was touting its ability to deliver ads specifically to potential voters in a district.

note: these are usually cookie - targeted via a voter - file match.]

First, someone who'd prefer to remain anonymous sent over this ClickZ article previewing voter - file targeting back in 2009.

Plus, voter - file targeting risks missing voters who move to the district soon before the election or who otherwise register late.

Often a more effective way to use a large budget is to work with a firm like DS Political that does voter - file targeted display ads.

As voter file cookie targeting falters in this campaign season, other options remain.

For instance, a campaign might run voter - file targeted ads designed to recruit and persuade local voters, plus geo - targeted Google and Facebook ads also aimed (as best as possible) at local voters.

Got a large budget but not enough time to work with an outside vendor for voter - file targeted display ads?

Addressable television's rise is choppy and uncomfortable, but in many places, a voter file - targeted pre-roll ad can end up on a television screen instead of computer.

We were there with a simple mission: sell the idea of working with DSPolitical to launch the first voter file targeted digital ad campaign in British political history.

TechPresident reports that the Obama campaign tested their new «Dashboard» system to let volunteers from around the country make calls into Wisconsin, the AFL - CIO has trialed software that matches voter lists with volunteers» Facebook friends to let them call targets that they actually know rather than total strangers, and the Walker campaign combined VoIP with digital voter files to automate the connection between identification calls and data entry.

Audience Partners is the parent company of Republican - focused political advertising firm CampaignGrid, and what we're talking about here is voter - file cookie - targeting, as you'll see in the patent details below.

The ProtectMarriage.com coalition used the Web to fuel fundraising, volunteerism, and voter persuasion, and two tactics in particular may have given them an edge: online ads targeted using voter file data, and a last - minute get - out - the - vote ad blitz.

In the video below, Aiden and I touch on a ton of good topics, including the power of data for microtargeting in general, for cookie - based voter - file targeting, for multi-variant email fundraising campaigns and for tracking supporter actions, including social sharing.

As you gather these data, you feed them back into the voter file and — here's the key part — adjust your models (and hence your outreach targeting) accordingly.

CampaignGrid will argue that they were the first to use voter file data to target advertising, and maybe they're right.

Cookie - based voter - file targeted ads (like those getting scarce in battleground states) aren't the only arrow in the digital advertiser's quiver: Mitt Romney's now trying to connect with voters via Pandora internet radio, too.

Direct mail mavens have been using voter files and consumer databases to target messaging and fundraising appeals for decades and data - targeting online ads is a natural extension of that mindset and skillset.

Vice President Kwesi Amissah - Arthur has directed the rank and file of the NDC to target floating voters during the party's campaign and not concentrate two much on members and supporters.

No amazing new tech has been rolled out recently — text message donating to campaigns is still not in widespread use except for the largest of campaigns, but voter - file targeted ad spending is available for campaigns at all levels on the Democratic side thanks to self - service tools likeDemocraticAds.com.

A key element in the Democratic win in Virginia this week was the ability to adapt Obama campaign capabilities to integrate historic voter file data and recent data from field organizers and partner groups with analytics capabilities to develop targeting models, representatives from NGP VAN, Blue Labs and the Virginia Democratic Party said in a press call Friday.

The product matches supporters» Facebook friends to the voter file, then walks supporters through strategically targeted interactions with their friends.

The Daily News and the New York Times reported that Sugarman took up her investigation after complaints were filed by Republican voters in Senate districts targeted by de Blasio's efforts.

One such file links AggregateIQ to the development of the Ripon program, which Republican presidential hopeful Ted Cruz used to target voters in his unsuccessful bid for that party's nomination in 2016.