For example, it aims to make money from studios who want to
target its customers with their marketing efforts, or access user data to learn about trends; it's taking a cut of
ticket sales and concessions at some theaters; it has begun to acquire
movies; and it hopes that eventually, users will slow down their
movie - going to their usual once per month (or less), after the initial rush of having an all - you - can - watch subscription wears off.