Sentences with phrase «targeting traditional cable»
For Dish, today's comments reveal merely a change in executive linguistics; the company, in its advertising, has been directly targeting traditional cable for some time, evidenced by its national campaign of TV ads starring tough - guy character actor Danny Trejo.
https://www.fiercecable.com/ Not exact matches
Combine the reach of traditional broadcast advertising with the pin - point targeting of cable advertising to reach your customers no matter what they're watching.
This installment covers advertising on cable tv, which the Institute argues is cheaper, better targeted and more likely to reach influentials with the right messages than advertising over traditional broadcast networks.
The new capabilities are targeted towards controlling more aspects of traditional cable and satellite set - top boxes.
The goal was to target smaller audiences that see high value in certain types of niche content, he said, which have been underserved by the traditional cable line - up.