But Zeynep Tufekci of the University of North Carolina argues that
targeting voters with ever more personalised messages will shrink the «public sphere», which Jürgen Habermas, a German philosopher, once defined as the basis of democracy.
It uses such data to
target voters with hyper - specific appeals, including on Facebook and other online services, that go well beyond traditional messaging based on party affiliation alone.
The study claimed that 80 % of the accounts were created in the weeks before polling day, and were used to
target voters with key political messages during vital points in the campaign, including the aftermath of the Manchester Arena bombing.
These advertisements, which
targeted voters with divisive political content, added even more evidence of Russia's attempts to meddle with the election.
It aims to help political parties
target voters with tailored messaging, based on information gleaned from a variety of sources.
But Facebook, Twitter and Google all confirmed that their investigations have found no evidence that the Russians uploaded voter registration contact info in order to individually
target voters with ads.
The information commissioner is investigating whether the firm improperly used data from some 50 million Facebook users to
target voters with ads and political messages
The result was her story of how Cambridge Analytica harvested the Facebook data of 50 million US voters and used it to power software that helped
target voters with personalised political advertising.
CA then used it to predict voting patterns for the 2016 US presidential election, and
target voters with highly specific advertising.
Not exact matches
Cambridge Analytica is being scrutinized for the methods it used during the 2016 presidential election, after executives
with the British data firm boasted about their ability to covertly
target voters, entrap politicians, and launch propaganda campaigns.
The app cut ties
with Cambridge Analytica in Mexico after the British company was accused by a whistleblower of improperly accessing data to
target US and British
voters in recent elections.
Advocates hope
voters target lawmakers who have pushed for measures that hurt immigrants and replace them
with immigrant - friendly policymakers, said Angelica Salas, executive director of the Coalition for Humane Immigrant Rights in Los Angeles.
And according to a top - secret National Security Agency document leaked to the Intercept and published earlier this month, hackers associated
with Russia's military intelligence agency
targeted a company
with information on US voting software days before the election and used the data to launch «
voter - registration - themed» cyberattacks on local government officials.
Denise Feriozzi, deputy executive director for Emily's List, said that millennial women are a «hugely powerful group of
voters,» and that the ad campaigns are specifically
targeted toward building long - term support through brands and outlets that they identify
with.
Rather than assuming that all women or African Americans or working - class whites will respond to the same message, they
target individual
voters with emotionally charged content — in other words, ads designed to tug on emotional biases.
The goal, as The Guardian reported, was to combine social media's reach
with big data analytical tools to create psychographic profiles that could then be manipulated in what Bannon and Cambridge Analytica investor Robert Mercer allegedly referred to as a military - style psychological operations campaign —
targeting U.S.
voters.
It's entirely possible that such collusion could have occurred and the work of Cambridge Analytica had nothing to do
with it; however, that would be strange, since
targeting voters is precisely what the company was hired to do.
The data collected by the app reportedly was shared
with Cambridge Analytica and used to help the firm build profiles of individual
voters and their political preferences to better
target advertising to them.
As Cambridge Analytica's actions revealed, those groups will use data for startling purposes — such as
targeting very specific groups of
voters with highly customized messages — even if it means violating the policies and professed intentions of one of the most powerful corporations on the planet.
The project is detailed in the contract as a seven step process —
with Kogan's company, GSR, generating an initial seed sample (though it does not specify how large this is here) using «online panels»; analyzing this seed training data using its own «psychometric inventories» to try to determine personality categories; the next step is Kogan's personality quiz app being deployed on Facebook to gather the full dataset from respondents and also to scrape a subset of data from their Facebook friends (here it notes: «upon consent of the respondent, the GS Technology scrapes and retains the respondent's Facebook profile and a quantity of data on that respondent's Facebook friends»); step 4 involves the psychometric data from the seed sample, plus the Facebook profile data and friend data all being run through proprietary modeling algorithms — which the contract specifies are based on using Facebook likes to predict personality scores,
with the stated aim of predicting the «psychological, dispositional and / or attitudinal facets of each Facebook record»; this then generates a series of scores per Facebook profile; step 6 is to match these psychometrically scored profiles
with voter record data held by SCL —
with the goal of matching (and thus scoring) at least 2M
voter records for
targeting voters across the 11 states; the final step is for matched records to be returned to SCL, which would then be in a position to craft messages to
voters based on their modeled psychometric scores.
In a later section, on demographic distribution analysis, the contract mentions the possibility for additional «
targeted data collection procedures through multiple platforms» to be used — even including «brief phone scripts
with single - trait questions» — in order to correct any skews that might be found once the Facebook data is matched
with voter databases in each state, (and assuming any «data gaps» could not be «filled in from
targeted online samples», as it also puts it).
The latest allegations — that a Trump campaign consulting firm
with Russian connections used improperly obtained Facebook data on tens of millions of Americans to
target voters — raise disturbing questions about the roles of both Facebook and Russia.
For many, the Cambridge Analytica data is seen as likely connected to the Russian troll farms that
targeted U.S.
voters with misinformation via social media during the 2016 campaign.
With regards to the Facebook scandal specifically, Cambridge Analytica are accused of harvesting personal data from 50million Facebook profiles, data which was then used to psychologically profile victims to drive advertising campaigns,
targeted at
voters in the US elections.
Those systemic problems have dramatically worsened since the presidential election,
with Facebook coming under intense fire on multiple fronts: Russian operatives using Facebook to manipulate
voter sentiment during the presidential election, Facebook accounts spreading «fake» news, the potential for its advertising system to be used for racist
targeting and its slow response to violent or harmful content on the platform.
And anonymously sourced reports from McClatchy and Vanity Fair, among others, have said Mueller's team is looking into whether Trump's digital operation provided information to Russians to help them determine which American
voters to
target with their own digital efforts.
The consultancy is accused of using online data to create
voter personality profiles to
target users
with personalized political advertisements.
Cambridge Analytica specializes in using online data to create
voter personality profiles in order to
target users
with political messages and ran data operations for Donald Trump's presidential campaign.
Cambridge Analytica, a firm that specializes in using online data to create
voter personality profiles in order to
target users
with political messages, ran data operations for Donald Trump's presidential campaign.
Russian agents abused the company's systems to
target millions of American
voters with disinformation during the 2016 election.
Though the users were assured that this information was gathered for academic research, but the data was leveraged by Cambridge Analytica to
target and influence
voters with specific personality types.
Bloomberg discovered that the Trump campaign sought to depress Hillary Clinton's
voter turnout by
targeting African - American
voters with a South Park - style animation that said: «Hillary Thinks African Americans are Super Predators.»
As
with most Molotov - tossing, it's not clear what the
target is or how much damage
voters can inflict.
CNN: Anti-Obama mail piece: «We are no longer a Christian nation» Focus on the Family, the Colorado - based social conservative organization founded by evangelical author and radio host James Dobson, is
targeting Iowa
voters with a mailing that quotes President Obama as saying «we are no longer a Christian nation.»
Des Moines, Iowa (CNN)-- Focus on the Family, the Colorado - based social conservative organization founded by evangelical author and radio host James Dobson, is
targeting Iowa
voters with a mailing that quotes President Obama as saying «we are no longer a Christian nation.»
We recommend
targeting gullible
voters and influencers
with fake articles on Facebook in order to boost the reputation of the American Athletic Conference.
Chris Cillizza and Jim VandeHei have a great article in today's Post, «In Ohio, a Battle of Databases,» that looks in detail at how campaigns work
with data behind the scenes to find
voters, hit them
with targeted messages and ultimately get them to the polls.
Not much, compared
with the demographic or
voter - file
targeted banner and video ads that money could.
Where else can you sit down
with a data nerd who just ran a
voter -
targeting program in Denver, or some college kid who just coordinated a tech - enabled field operation in Raleigh?
For one thing, television ads remain the best way to reach uncommitted / marginally aware
voters, since they're not paying attention to politics online and hence are hard to
target with political content.
Often a more effective way to use a large budget is to work
with a firm like DS Political that does
voter - file
targeted display ads.
The best answer seems to be a combination of
targeted and untargeted outreach: online communicators can use a sharpshooting approach when appropriate, delivering
targeted messages and ads to particular
voters and connecting personally
with chosen bloggers, Twitter enthusiasts and journalists.
Got a large budget but not enough time to work
with an outside vendor for
voter - file
targeted display ads?
The people Nuttall is hoping to
target — long - term Labour
voters who're dissatisfied
with the current state of affairs and looking for change — are unlikely to feel particularly fondly about his reheated Thatcherism.
In the end, DSPolitical was able to reach more than 150,000
voters in key
targeted constituencies
with nearly 10 million pre-roll video and banner ad impressions.
We were there
with a simple mission: sell the idea of working
with DSPolitical to launch the first
voter file
targeted digital ad campaign in British political history.
Political campaigns typically use search advertising primarily for long - term list - building, but
with a big chunk of February 5th
voters apparently still undecided, shouldn't
targeted search ads be an effective way to reach people who are still making up their minds?
If
voters in the United Kingdom weren't accustomed to encountering campaign ads on television and the radio, how would they respond to such communications when
targeted with banner ads and videos online and on their mobile devices?
Direct mail,
targeted cable tv buys and niche radio ads are all good ways to concentrate resources on reaching particular
voters with particular messages.
The willingness of our first - time U.K. clients to work
with DSPolitical to conduct a
targeted,
voter - matched digital advertising campaign — even on a limited scale — should put other democracies on notice that such innovative new
voter engagement techniques are on the way.